This is an introduction to present sustainable development including its processes, challenges and prospects. We are living in an era of rapid technological change where innovation has increased exponentially. Accordingly, companies with cutting-edge research are facing lots of challenges in creating new products to enable a sustainable human existence and to ensure their acceptance by the society, especially when we hear of reports like tomorrow's market signalling that the current trends are leading to an unsustainable human society. The relevance and importance of the study is discussed in the communication, which also highlights the objectives of the study and the scope of the book.