Investigating the practices of supply chain management and barriers for its effective implementation in this complex and dynamic business world is believed to have the following importance's to the academicians, corporate managers, policy makers; and generally for business practitioners, and specifically, for the case company. Specifically, this study has the following main significances: •It paves the way for educators or training institutions to consider when designing training on the issues relating to the SCM. •It serves as a spring board to conduct further and more detail study in the area; this is because at the current situation there are only few researches were conducted in the related area in Ethiopia.