No other rhetorical reader offers this much accessible writing instruction at such an affordable price. With engaging readings, innovative classroom exercises, and effective writing assignments, S"ubject & Strategy" guides students in selecting, practicing, and mastering writing strategies that suit their subject and purpose. More than 90 readings usefully model how the rhetorical patterns work alone and together in successful writing. The praised Writers on Writing chapter motivates students to see themselves as writers, and thorough coverage of reading and writing, research, documentation, and grammar provides a foundation for success in the course. Now with multimodal e-Page readings that take advantage of what the Web can do, the book does more than ever to help your students read and write effectively."