Style & Substance: How to Create a Compelling Brand

Style & Substance is a guide and workbook for women who want to build their confidence, their brands and their bank accounts. In this book you will learn how to build an iconic brand that’s immediately recognizable, just like Chanel, DryBar and Beyoncé (even if you don’t have a Beyoncé-sized budget!) You’ll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And you’ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touchpoints and platforms. Style & Substance will help you: **Identify your brand attributes and learn how to exude them in everything you do **Powerfully express your promise of value **Connect to your bigger WHY so you can effectively share your story **Craft your mission statement from a place of intention and purpose **Create a Brand Handbook and Style Guide for your brand **Develop compelling brand touchpoints that help your audience engage with you in a meaningful way **Cultivate your own personal sense of style The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand. If you’re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.