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Strategy from Inside Out de Ian Turner

Strategy from Inside Out: Self-Development for Managers

Autor Ian Turner, Dominic Swords, David Turner
en Limba Engleză Paperback – 28 feb 2010
This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through. This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.
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Specificații

ISBN-13: 9781861521927
ISBN-10: 1861521928
Pagini: 144
Dimensiuni: 149 x 210 x 10 mm
Greutate: 0.2 kg
Editura: Cengage Learning
Seriile Self-Development for Managers, Self-Development for Managers

Locul publicării:United Kingdom

Notă biografică

Ian Turner is a Director of Study and member of the Strategy Faculty at Henley Management College Dominic Swords is a Director of Study and member of the Strategy Faculty at Henley Management College

Cuprins

1. The Need For Strategic Thinking 2. The Search for Competitive Advantage 3. Key Success Factors: What Drives Business Logic and How Are These Drivers Changing? 4. Strategies For Medium Sized Companies: Lessons From Research 5. Understanding The Economy 6. Analysing the Business Environment 7. Understanding the Competitive Dynamics in Your Industry 8. Pulling it all Together 9. Creating The Right Strategy 10. Enacting Strategy

Recenzii

1. The Need For Strategic Thinking 2. The Search for Competitive Advantage 3. Key Success Factors: What Drives Business Logic and How Are These Drivers Changing? 4. Strategies For Medium Sized Companies: Lessons From Research 5. Understanding The Economy 6. Analysing the Business Environment 7. Understanding the Competitive Dynamics in Your Industry 8. Pulling it all Together 9. Creating The Right Strategy 10. Enacting Strategy