Small and medium size businesses face increasingly complex challenges in today's unpredictable economy. More than ever entrepreneurs and their teams must stick to what they know best, become core competent and focussed to achieve leadership. Core competent businesses can navigate the ups and downs of changing economic climates and maintain leadership. Core competent businesses react and adapt to new challenges more efficiently than others. Core competent businesses show fundamental differences in the way they react to change. In Strategy for Small & Medium Size Businesses I illustrate and explain the process of developing strategies to sustain core competent and focussed teams. I also look at the strategic mix allowing businesses to gain and solidify their competitive positioning. The process takes the entrepreneurs on a new competitive front where strategic thinking takes the lead.