Duringthe1980sand1990s,RichardNormannandhiscolleaguesdevelopedanoriginalapproachtostrategy,basedonseeingvalueasinherentlyco-producedinsystems.Their'ValueCreatingSystems'approachwasastrongcontrasttotheideaof'competitiveadvantage'thatdefinedstrategyatthetime.Theapproachfocusesonthedesignofthe'offerings'thatdefinerelationshipsamongco-producers,andwhichconnectactorsinfieldswhichtranscendtraditionalindustryborders.Inthecontemporarynetworkedworld,whereconsumersbecomeco-producers,theideasNormannandhiscolleaguesdevelopedtowardsstrategyareuniquelyeffectiveinexplainingandguidingpractice.StrategyforaNetworkedWorldrevisitsandfurtherdevelopstheseideas.Itisco-authoredbytwolong-standingcolleaguesofNormann,RafaelRamírezandUlfMannervik,whohavesuccessfullyappliedtheseideastotheirownconsultancypractice.Thisbookprovidesthetheoreticalbasisforstrategiesofvalueco-creation,anaccessiblemethodologyandpracticalguidance,casestudiesofFacebookandtheWorldEconomicForum,andexamplesofsuccessfulcollaborationswithorganisationssuchasEDF,Scania,SCAandShell.Designedtoadvisestrategistsandbusinessdevelopersworkinginuncertain,complexandturbulentcontexts,itissuitablebothforpractitionersandforacademics,combiningtheoryandthemeanstoturnitintopractice.ItwillalsoserveasavaluablecontributiontoMBAclassesandtowardsthedevelopmentofmoreeffectivebusinessstrategies.