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Strategic Management Cases

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en Limba Engleză Carte Paperback – 06 Mar 2006
This seventh edition case book includes 30 All New Cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text. Furthermore, the matrix lists each chapter in the main textbook, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION 7e, that provides the best fit for teaching that particular case. While most of the cases are concerned with well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries. We have also include cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the cases notes. A CD-ROM intended for students and packaged with this text includes financial analysis and helps guide students through that aspect of approaching a case. This seventh edition case book includes 30 All New Cases with an effective mix of U.S. and international organizations that involve many different strategic issues. Selected personally by the text authors, this unique case selection has been reviewed carefully. Consistent with the nature of strategic issues, the cases included in this book are multidimensional in nature. Because of this, and for readers' convenience, a matrix listing all cases and the dimensions/characteristics of each one is provided at the beginning of the text. Furthermore, the matrix lists each chapter in the main textbook, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION 7e, that provides the best fit for teaching that particular case. While most of the cases are concerned with well-known national and international companies, several examine the strategic challenges experienced in smaller and entrepreneurial firms. As shown by the cases, strategic issues surface for firms competing, for example, in high technology, manufacturing, service, consumer goods, and industrial goods industries. We have also include cases that illustrate characteristics of the industry in which a particular focal firm or organization competes. Many of the cases have enhanced financial analyses as part of the cases notes. A CD-ROM intended for students and packaged with this text includes financial analysis and helps guide students through that aspect of approaching a case.
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Specificații

ISBN-13: 9780324405378
ISBN-10: 0324405375
Pagini: 544
Dimensiuni: 210 x 254 x 13 mm
Greutate: 0.79 kg
Ediția: 7 PAP/CDR
Editura: Cengage Learning
Colecția South-Western Pub
Locul publicării: United States