Cantitate/Preț
Produs

Strategic Issues Management: Organizations and Public Policy Challenges

De (autor) ,
en Limba Engleză Electronic book text – 27 Jul 2012
By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (1) 58578 lei  Economic 2-4 săpt. +6151 lei  12-20 zile
  SAGE Publications – 18 Nov 2008 58578 lei  Economic 2-4 săpt. +6151 lei  12-20 zile
Carte Hardback (1) 72746 lei  Economic 2-4 săpt. +7648 lei  12-20 zile
  SAGE Publications – 18 Nov 2008 72746 lei  Economic 2-4 săpt. +7648 lei  12-20 zile
Electronic book text (1) 50656 lei  Economic 14-19 zile
  SAGE Publications – 27 Jul 2012 50656 lei  Economic 14-19 zile

Preț: 50656 lei

Preț vechi: 52767 lei
-4%

Puncte Express: 760

Preț estimativ în valută:
8978 9935$ 7963£

Disponibil

Livrare economică 04-09 octombrie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781452212081
ISBN-10: 1452212082
Pagini: 424
Dimensiuni: 152 x 229 mm
Ediția: Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării: Thousand Oaks, United States

Cuprins

1. A Foundation of Community
Vignette: British Petroleum--Enlightened Leader or Lightning Rod?
Chapter Goals
Historical Evolution
SIM: Strategic Issues Management Defined
SIM: Stakeholders/Stakeseekers
SIM: Bringing More Than Communication
SIM: Cornerstone of Strategic Business Planning
SIM: Advocacy, Dialogue, and Collaborative Decision Making
Conclusion
SIM Challenge: CSR and Long-Term Planning
Summary Questions
2. Historical Foundations
Vignette: Westinghouse Versus Edison
Chapter Goals
Opinions Shape Operating Environments
Argument Structure in Public Policy Debate
Robber Barons and the Making of Mass Production Society
The Great Depression and the Redemption of Capitalism
Dissent Flowers in the 1960s
The Present and the Future
Conclusion
SIM Challenge: Science or Sham?
Summary Questions
3. Scouting the Terrain
Vignette: The Greening of Nuclear Power
Chapter Goals
Things Go Bump in the Dark
Logics of Issues Monitoring
The Systematic Stages of Issues Monitoring
Creating an Issues Monitoring and Analysis Team
Issue Content: Basis for Issues Analysis
Conclusion
SIM Challenge: NAACP and Issues Monitoring
Summary Questions
4. Corporate Social Responsibility (CSR)
Vignette: Wal-Mart’s Makeover?
Chapter Goals
Mutual Interests: The Basis of Corporate Responsibility
Standards of Corporate Responsibility: A Rhetorical Rationale
Changing Organizational Policies: Getting the House in Order
Corporate Responsibility Partnerships: Communicating Ethical Performance
Conclusion
SIM Challenge: Global Warming
Summary Questions
5. Special Interest Activists as Foes or Allies
Vignette: Fast Food--A Lightning Rod for Big Food Protest
Chapter Goals
Moral Outrage
Power Resource Management
Strain: Nexus of Issues, Risk, and Crisis
Stages of Activism
Incremental Erosion
Fostering Mutual Interests Instead of Antagonism
Conclusion
SIM Challenge: Is Clean Energy an Oxymoron?
Summary Questions
6. Issues Communication
Vignettes: Activists Speak With Many Tools
Chapter Goals
The Issue of Issues Communication
Narrative Theory
The Good Organization Communicating Well
Images and Issues: Complements and Counterparts
Framing: Giving Issues Argumentative Context
Media Effects in a Multitiered Society
Communication Technology and Issues Communication
Issues Communication as Argument
Conclusion
SIM Challenge: Voice of a Trade Association
Summary Questions
7. Obligations and Constraints on Issues Communication
Vignette: Corporate Speech--Free, Free for Some, or Not at All?
Chapter Goals
Legislative, Judicial, and Regulatory Constraints on Issues Communication
The Rationale for Organizations Speaking as Citizens
Federal Constraint
Conclusion
SIM Challenge: Looking to the Future
Summary Questions
8. Issues Management and Crisis Communication
Vignette: It Takes Two to Tango
Chapter Goals
Crisis Management: The Search for Control
Prevent a Crisis From Becoming an Issue
Conclusion
SIM Challenge: Can a Crisis Be Prevented From Exploding Into an Issue?
Summary Questions
9. Issues Management and Risk Communication
Vignette: Risk, Risk Everywhere
Chapter Goals
Community Right to Know
The Difficulties of Risk Assessment
Risk Management and Communication Approaches
SIM's Approach to Risk Communication
Risk and Crisis Communication Working Together
Conclusion
SIM Challenge: Reality List
Summary Questions
10. Brand Equity and Organizational Reputation
Vignettes: Proactive Versus Reactive
Chapter Goals
Corporate Branding
Brand Equity: Many Faces and Definitions
Brand Attributes and Attitude Theory
Logics of Brand Equity
Brand Equity and Crisis
Brand Equity and Risk
SIM Challenge: Corporate Responsibility and Long-Term Planning
A Brand Equity Case Study: Coors Boycott in the 1970s
Summary Questions