Behavioral strategy is a process of decision making that incorporates psychology and sociology. Based on this concept, the authors link models to the characteristics of human behavior to show how managers can positively or negatively impact the decision making process.
They look at:
-different perspectives on strategy
-how to handle the challenge of crafting strategies when there are multiple goals involved
-how to cope with unintended consequences
-the seven main pitfalls in decision making processes and how to avoid them -using a range of strategy tools, such as value networks, scenario planning and development, stakeholder mapping, and portfolio matrices