Don't Just Network, Needwork: Master Human Connections Effortlessly! In this age of technology overload and "Follow Me" culture, you can get lost in a sea of content and connections. The networking waters can be perilous and emotionally draining. So many of us are still doing it the hard way, making few connections that we rarely-if ever-use. But here's a game-changing truth: our lives (and careers) improve exponentially when we're giving to others. In Stop Networking, Start Needworking, marketing veteran and author Dave Carberry shows us how much better networking can be when we take a needs-based approach to helping others and asking for help. Drawing on insights from Maslow's Hierarchy of Needs, Dave shows us how to: prioritize kindness and connection. build a network of allies. attend the right events and have the right conversations. find fulfillment in giving to others. We need others to help us fulfill our professional and personal needs. And we can help others do the same with Needworking.