Choosing to start a business is a powerful decision. It brings with it a great sense of freedom, but also a great sense of responsibility. We know there's a reason why you believe starting a business is right for you, but if you're going to be successful, you need real advice from real business owners. Entrepreneurship is a journey, and while everyone's path is unique, all businesses share common goals and universal struggles. Startup outlines the four stages that all business owners go through as they prepare for launch, sharing examples and insights from real companies along the way. This book offers you the opportunity to learn from the experiences (and mistakes) of other business owners so you can plan effectively and minimize surprises as you move from idea to launch.