Start with Who

William Craig Reed is the New York Times bestselling author of several award-winning books including The 7 Secrets of Neuron Leadership (Wiley), Red November (HarperCollins), and Spies of the Deep: The Untold Truth About the Most Terrifying Incident in Submarine Naval History and How Putin Used The Tragedy To Ignite a New Cold War (Post Hill Press). Reed served as a U.S. Navy submariner and diver during the Cold War and earned commendations for completing secret missions, some in concert with SEAL Team One. Reed serves on the board of directors for RemotelyMe, the leading company in ChatGPT neuroscience-personalization for recruiting and sales. He holds an MBA, certifications in marketing and leadership, and a neuroscience certification from Harvard University. Reed has launched three successful startups acquired by Intel, NetApp, and Helius, and helped a dozen other firms achieve similar success. As an executive consultant, Reed’s clients have included Avnet, Booz Allen Hamilton, Cisco, HP, Oracle, SAP, Visa, and many others.