Start-up SOLD is the story of how Matt Wasserlauf started, built and sold Broadband Enterprises (BBE); the first online video network. For anyone interested in starting a business, or learning how one entrepreneur went about starting and selling a business successfully, Start-up SOLD is a must read. It's also a compelling story about the beginnings of a new industry: Online Video Advertising. Start-up SOLD is a compelling and inspiring story of Matt Wasserlauf; a pioneer in a new and exciting industry.