How exactly does one become a trendsetter? Through this book, we will explore what it means to be an industry leader and a trendsetter. From there, we will talk about various practices you can put into place right now to make sure you get the edge on your competition. Throughout the book, we will comb through the archives of industry giants and discover what makes the men and women behind some of the most successful companies and agencies in the world and what makes them so good at what they do. Leadership is not out of reach if you're willing to work for it. Success favors the bold, so on we go