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Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business

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en Limba Engleză Carte Paperback – 02 Jul 2013
Beat Your Competition - Increase Sales - Get More Customers in 90 Days 
Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.
In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow!
Stand Out includes clear, step-by step instructions opn how to:
1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel
2. Launch a simple but powerful website that creates an ideal user experience
3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility
4. Create compelling content that speaks directly to your clients’ needs
5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online

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Specificații

ISBN-13: 9781618580726
ISBN-10: 1618580728
Pagini: 352
Dimensiuni: 153 x 228 x 26 mm
Greutate: 0.45 kg
Editura: Turner Publishing Company

Cuprins

Introduction
Part 1: Establish a Solid Marketing Foundation
Chapter One: Use the 5 M's of Marketing to Build a Solid Foundation
Chapter Two: Understanding The Basic Online Marketing Funnel
Chapter Three: Google 101: How Search Engines Work

Part 2: Launch a Simple Website that Google and People Will Love
Chapter Four: Launch a Basic Site That's Poised For Customization
Chapter Five: Reach More Visitors With Small Business SEO Basics
Chapter Six: Design an Engaging Site That Builds Trust With Your Audience
Chapter Seven: Generate More Leads Using Website Conversion Units
Chapter Eight: Use Google Analytics to Measure the Online Marketing Funnel

Part 3: Publish Killer Content That Your Customers Crave
Chapter Nine: Beat Your Competition With a Content Roadmap
Chapter Ten: Connect With Your Audience Using Small Business Blogging Basics
Chapter Eleven: Be Seen and Heard With Online Video and Podcasts

Part 4: Spread the Word and Increase Your Online Visibility and Traffic
Chapter Twelve: Reach Your Target Audience Across The Web
Chapter Thirteen: Join The Discussion on Social Media Sites
Chapter Fourteen: Reach More Customers Using  PPC Basics

APPENDIX: The Road Ahead: Tools for Small Business Marketers
Next Steps for Small Business Marketers
Throw Away Your Newspaper and Become a Digital Citizen!
10 Books Every Small Business Owner Should Read

Notă biografică

Aaron N. Fletcher is a small-business marketing expert specializing in online marketing, search-engine optimization, Web design, and social media. He’s spent his 20-plus-year career in advertising and marketing, holding senior-level marketing positions with top media companies including Village Voice Media, The Daily Journal Corporation, Nolo Press, and Caring.com, taking several of these brands from zero to over $10 million in sales through the use of effective SEO, sales, and marketing. He is founder of Geek-Free Marketing (www.geek-freemarketing.com), helping thousands of small businesses become more effective in their marketing through the use of “plain-English” marketing systems.

Extras

THE STAND OUT PROCESS

Fear not! Stand Out is a detailed road map, a complete blueprint for doing exactly what it takes to get your website squared away and perfectly positioned for online growth. The online blueprint is a simple, 5-step system that’s designed to take even the most tech-challenged business owner through an easy-to-follow process, from building a solid foundation through measuring your online marketing ROI:

Phase 1: Build a Solid Marketing Foundation: Before spending another minute (or dollar) on online marketing, it's critical that you understand and implement the "5M" strategy: Forming the right marketing mindset, targeting the right market, crafting your unique message, selecting the best media, and tracking critical metrics. Phase 1 also covers the basic Online Marketing Funnel and how it applied to your small business. This section will also reveal what you need to know about Google, serving as a great primer on online marketing and how search engines work.

Phase 2: Design a Simple Website That’s Both People and Search Engine-Friendly. Learn several simple, effective steps in both basic search engine optimization and lead generation, ensuring that you'll get found on Google and engage more visitors, compelling them to contact you and become clients!

Phase 3: Publish Great Content That Your Audience Will Love. This section reveals a simple game plan for education-based marketing; creating highly valuable blog posts and videos that speak directly to your clients’ needs and quickly establish you as the clear authority on your niche.

Phase 4: Spread the Word and Increase Your Online Visibility. After crafting your marketing message, learning more about search engines, and optimizing your site, it's time to spread the word everywhere your next clients are looking online! This section will tell you how and where to advertise and list your business for best results.