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Sport Management (Active Learning in Sport Series)

Editat de Karen Bill
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en Limba Engleză Paperback – 27 Apr 2009
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.
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Specificații

ISBN-13: 9781844452637
ISBN-10: 1844452638
Pagini: 256
Ilustrații: 12 illustrations
Dimensiuni: 171 x 246 x 14 mm
Greutate: 0.42 kg
Ediția: First Edition
Editura: SAGE Publications
Colecția Learning Matters
Seria Active Learning in Sport Series

Locul publicării: London, United Kingdom

Recenzii

It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)

Cuprins

Introduction
An overview of sport management
Enhance graduate employability in sport
Sports marketing
Financial accountability in sports organisations
Strategic management
Human resource management
Planning, monitoring, controlling and evaluating sports organisations
Sports entrepreneurship
Risk management and the sport manager
Sports development
Managing events
Funding, investment and sponsorship in sport
Sport and the law
Sustainability for sports management