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Speak Data de Giorgia Lupi

Speak Data

Autor Giorgia Lupi, Phillip Cox
en Limba Engleză Paperback – 18 dec 2025

Diferența majoră dintre Speak Data și documentația tehnică oficială sau manualele rigide de data science constă în mutarea centrului de greutate de pe algoritm pe narativul uman. Putem afirma că lucrarea semnată de Giorgia Lupi și Phillip Cox nu este un curs de procesare a datelor, ci un ghid de alfabetizare vizuală și conceptuală. Volumul propune o perspectivă în care datele nu sunt simple cifre pe un ecran, ci un vocabular esențial pentru a înțelege complexitatea lumii contemporane. Abordarea diferă de Data Sketches prin focusul pe dialogul interdisciplinar — este mai puțin un jurnal de proces creativ și codare și mai mult o explorare aplicată a impactului datelor în viața reală. În timp ce Data Sketches documentează execuția tehnică a unor proiecte specifice, Speak Data utilizează experiența unor figuri precum James Clear sau Seth Godin pentru a contextualiza modul în care informația înregistrată ne modelează identitatea și deciziile. Găsim în această carte o structură fluidă, unde cele 272 de pagini sunt punctate de ilustrații vibrante care fac vizibile tiparele invizibile din sănătate, tehnologie sau artă. Merită menționat că tonul este unul tehnic-practic, dar extrem de accesibil, reușind să demistifice concepte care par intimidante. Experiența de lectură este marcată de un ritm alert, susținut de cele 17 interviuri care oferă perspective pragmatice asupra modului în care vizualizarea datelor poate ajuta în situații de urgență globală sau în schimbările climatice. Este o resursă care transformă abstractul în ceva nuanțat și, mai ales, personal.

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Specificații

ISBN-13: 9781797230276
ISBN-10: 1797230271
Pagini: 272
Dimensiuni: 207 x 254 x 22 mm
Greutate: 0.92 kg
Editura: Chronicle Books
Colecția Princeton Architectural Press

De ce să citești această carte

Pentru profesioniștii din design, comunicare sau IT, această carte oferă un nou mod de a privi datele: ca pe un instrument de storytelling, nu doar ca pe o resursă statistică. Cititorul câștigă capacitatea de a traduce seturi complexe de informații în mesaje cu impact emoțional, beneficiind de expertiza unui designer recunoscut de MoMA. Este recomandarea ideală pentru cei care vor să înțeleagă latura umană a tehnologiei.

Descriere

This is no ordinary data science book. Speak Data is the first pop nonfiction book to explore the definition of data and its impacts on our daily lives. Insightful ideas and colorful data illustrations by award-winning information designer Giorgia Lupi guide you from one observation and revelation to the next. "Data is almost anything, because almost anything can get recorded. But it's kind of a magical thing--potentially one of the most powerful things humans have ever done." --James Clear, author of Atomic Habits Today we are told that data is everywhere, from the smartphones in our pockets to the satellites in space. But what is data, really? What role does it play in our lives? And why should anyone care? Through inspiring illustrations and a fresh, accessible approach, Speak Data invites us to see data differently--not just as numbers on a screen or tick marks in a chart, but as a language to help us better understand each other and the world around us. Seventeen thought-provoking conversations with leaders in business, tech, medicine, psychology, health, art, and more explore the human side of data, unpacking its powerful ability to divulge patterns, tell stories, stir emotion, and illuminate complexity. While often stereotyped as abstract or intimidating, here data is revealed as something far different: personal, nuanced, and above all, human made. Featuring: Tech pioneer John Maeda on the value of data visualization during global emergencies. Marketing legend Seth Godin on how to use data to get people to really care about climate change. Museum curator Paola Antonelli on whether data is art. Atomic Habits author James Clear on the ways data can (and can't) describe human identity. AI data artist Refik Anadol on how big datasets can dream. And many more. In this uniquely interdisciplinary study, authors Giorgia Lupi and Phillip Cox present data as a vocabulary that anyone can use and that anyone can understand. If we learn to truly "speak data," we can open up new worlds of meaning for ourselves and everything around us. ESTABLISHED AUTHORITY: Giorgia Lupi is an award-winning information designer whose work is part of the permanent collection of the Museum of Modern Art. She has twice been named to the Wallpaper* USA 400 list of the people shaping creative America and recently became a Fellow of the Royal Society of Art and a National Geographic explorer. A visual OpEd she published in the New York Times in 2023 was a stunning reflection on her experience of long Covid, and her TED Talk on her humanistic approach to data has more than one million views. Her belief is that data has the capacity to make us all more human--advancing our intelligence, engagement, and delight. KALEIDESCOPE OF PERSPECTIVES: Five chapters tackle human-centered topics of data and identity, communications, health, technology, and creativity, exploring what data is today and what it might mean for our collective future. The scientists, artists, writers, researchers, and activists interviewed include James Clear, Adam Grant, Andy Marra, Seth Godin, Bernadette Woods Placky, Nico Muhly, Kate Crawford, and Sougwen Chung. Perfect for: Anyone interested in data science and data visualization Graphic design students and professionals Educators and librarians seeking an instructive and accessible resource on data Readers of modern culture and popular science books Fans of Giorgia Lupi's artwork, TED Talk, and books, including Dear Data and Observe, Collect, Draw!

Descriere scurtă

The first pop nonfiction book to explore the definition of data and how we can learn to speak that language features thought-provoking conversations with 17 extraordinary leaders in business, tech, medicine, psychology, health, art, and more who share new ideas about data, unpacking its powerful ability to reveal patterns, tell stories, stir emotion, and illuminate complexity.


Data may be the most powerful force in society today. Data is everywhere, present in every moment, every event, every transaction, or interaction with someone else. Every time you send a text, call a friend, fill out a form, hail a taxi, stream a movie, surf the web, pay a bill, buy groceries, buy anything, take your temperature, count your steps, swipe right (or left), you generate data. 
There's data in the weather, in the air, in the ground, in outer space. If you own a smartwatch, you carry data on your body. If you have a cardiac pacemaker, you carry data in your body. 
So, what is data, really? It's a question that is surprisingly hard to answer. To some, data means numbers: figures on a screen, dots on a graph. It's also often (falsely) equated with facts, an invariable form of concrete knowledge that always tells the truth. But in reality, data is hardly so incontrovertible. Data is an abstraction of reality, a useful but imperfect representation of real life. Like life, it's full of nuance, imprecision, and ambivalence. It's quantitative and it's qualitative. And it's made by us-humans. 
These are some of the ideas that information designers Giorgia Lupi and Phillip Cox explore in their fascinating new book Speak Data: Artists, Scientists, Thinkers, and Dreamers on How We Live Our Lives in Numbers. 
Speak Data invites us to see data differently-not just as numbers on a chart, but as a way to understand and communicate who we are, how we connect, and how we make sense of the world. It's grounded in the principles of Data Humanism, a concept developed by coauthor and award-winning information designer Giorgia Lupi, which centers on people, rather than numbers, in its conception of data. In this beautifully illustrated book, the authors present data as a vocabulary that anyone can use, showing that when we truly learn to "speak data," we can open up new worlds of meaning about ourselves and everything around us.