Social Media: Usage and Impact
Editat de Hana S. Noor Al-Deen, John Allen Hendricksen Limba Engleză Hardback – 10 noi 2011
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media.
Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
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Specificații
ISBN-13: 9780739167298
ISBN-10: 0739167294
Pagini: 328
Ilustrații: Illustrations
Dimensiuni: 161 x 241 x 25 mm
Greutate: 0.64 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Lexington Books
Locul publicării:New York, United States
ISBN-10: 0739167294
Pagini: 328
Ilustrații: Illustrations
Dimensiuni: 161 x 241 x 25 mm
Greutate: 0.64 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Lexington Books
Locul publicării:New York, United States
Cuprins
List of Figures and Tables
List of Appendices
Foreword
Preface
Acknowledgments
Part I. Social Media and Social Networking
Chapter 1. Facebook
Chapter 2. Social Media and Persuasion
Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media
Part II. Social Media and Education
Chapter 4. Social Media in Education
Chapter 5. You Can't Go Back Now
Chapter 6. Tweeting 101
Chapter 7. Cultivating a Community of Learners
Part III. Social Media and Strategic Communication
Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications
Chapter 9. Beyond the Press Release
Chapter 10. Marketing and Branding in Online Social Media Environments
Part IV. Social Media and Politics
Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election
Chapter 12. Social Media and Youth Activism
Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election
Part V. Social Media and Le
List of Appendices
Foreword
Preface
Acknowledgments
Part I. Social Media and Social Networking
Chapter 1. Facebook
Chapter 2. Social Media and Persuasion
Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media
Part II. Social Media and Education
Chapter 4. Social Media in Education
Chapter 5. You Can't Go Back Now
Chapter 6. Tweeting 101
Chapter 7. Cultivating a Community of Learners
Part III. Social Media and Strategic Communication
Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications
Chapter 9. Beyond the Press Release
Chapter 10. Marketing and Branding in Online Social Media Environments
Part IV. Social Media and Politics
Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election
Chapter 12. Social Media and Youth Activism
Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election
Part V. Social Media and Le
Recenzii
This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically.
This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain.
A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces. . . . Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media.
This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain.
A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces. . . . Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media.