Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change: Yale Studies in Attitude and Communication
Autor Muzafer Sherif, Carl Iver Hovlanden Limba Engleză Hardback – 31 dec 1980
The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.
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Specificații
ISBN-13: 9780313224386
ISBN-10: 0313224382
Pagini: 218
Dimensiuni: 148 x 222 x 23 mm
Greutate: 0.45 kg
Editura: Greenwood Press
Seria Yale Studies in Attitude and Communication
ISBN-10: 0313224382
Pagini: 218
Dimensiuni: 148 x 222 x 23 mm
Greutate: 0.45 kg
Editura: Greenwood Press
Seria Yale Studies in Attitude and Communication
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Descriere
The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.