This is a topic every human being needs to understand because like it or not, social engineering is a reality in how you are governed. Those who influence society via advertising, political activity or ideas, not exclusively in and of themselves, encompasses social engineering; no one can escape its over powering influence. This book explains the effects and practices of social engineering upon contemporary society and creates a set of standards to be applied in the practice of what the author calls: "ethical, social engineering theory and practice". Since the end of WWII, western governments have intensified their social engineering practices. This book starts with a rendering of how social engineering got it's start intending to instill discipline in school children for future military service. There is a correlation between military discipline and school discipline by intentional design. Learn about think tanks; university social ideology intellectuals; brainwashing; brain experimentation; drug experimentation; emotional misinformation; and other mind control programs; - in addition to many other aspects of social engineering. We fail to realize, we are all being and have been manipulated from kindergarten to adulthood to serve government or other people's purposes. Social engineering as it is currently practiced is an ad-hock social manipulation and construct. The effects of a lot of social engineering have harmed society, because these social manipulators did not consider the long-term often detrimental consequences the many forms of manipulation have invoked in their attempts to control society. This book is intended as an epiphany of your life and your society