The modern male ego...fallible yet ultimately malleable. Douglas Perfors is pretty damn close to perfect...perfect wife, perfect children, perfect physique, perfect job, perfect house, perfect intentions...yet unaware of this adulation and seamless displays of it, he has become nothing other than smug; a Smug Dad. Add in a pre-kids backstory steeped in domestic tedium, a surreal TV watching compulsion and a procreatory feminist pact, everything is flipped from Smug Dad to Doug's Mad.