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Smoke & Mirrors: How Hype Obscures the Future and How to See Past It de Gemma Milne

Smoke & Mirrors: How Hype Obscures the Future and How to See Past It

Autor Gemma Milne
en Limba Engleză Paperback – 23 apr 2020

Recomandăm această lucrare ca un instrument esențial pentru profesioniștii din tehnologie, jurnaliști și decidenți politici care trebuie să evalueze validitatea inovațiilor într-un peisaj informațional saturat. Într-o eră în care finanțările și acreditările depind adesea de vizibilitatea mediatică, Smoke & Mirrors de Gemma Milne oferă rigoarea necesară pentru a distinge între progresele autentice și promisiunile speculative. Considerăm că expertiza autoarei în cadrul Comisiei Europene aduce o perspectivă critică rară, transformând această carte într-un ghid de alfabetizare științifică aplicată.

Textul analizează sistematic modul în care entuziasmul exagerat din jurul inteligenței artificiale, computației cuantice sau editării genetice poate, paradoxal, să deraieze progresul prin direcționarea greșită a resurselor. Stilul este precis și analitic, fără a sacrifica accesibilitatea, demontând structura narativă a 'hype'-ului fără a cădea în pesimism tehnologic. Smoke & Mirrors este comparabil cu How to Think about Progress de Nicholas Agar în rigurozitate, dar este actualizat pentru dinamica accelerată a startup-urilor de 'deep tech' și a noilor modele de finanțare prin venture capital. Spre deosebire de The Signals Are Talking de Amy Webb, care se concentrează pe identificarea trendurilor, lucrarea lui Milne prioritizează demascarea mecanismelor de distorsionare a adevărului științific.

Apreciem structura celor nouă capitole care funcționează ca studii de caz, oferind cititorului un cadru logic pentru a evalua critic orice știre despre 'tehnologii salvatoare'. Este o lectură care nu doar informează, ci recalibrează modul în care procesăm inovația în secolul XXI.

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Specificații

ISBN-13: 9781472143662
ISBN-10: 1472143663
Pagini: 336
Dimensiuni: 152 x 232 x 28 mm
Greutate: 0.4 kg
Editura: Little Brown
Colecția Robinson
Locul publicării:London, United Kingdom

De ce să citești această carte

Apreciem această carte pentru capacitatea de a oferi un filtru critic necesar oricărui investitor, student la științe sau pasionat de tehnologie. Cititorul câștigă o metodologie clară de a vedea dincolo de marketingul agresiv al companiilor tech, învățând să evalueze impactul real al inovațiilor asupra viitorului. Este o resursă valoroasă pentru cei care doresc să înțeleagă de ce progresul științific nu urmează întotdeauna traiectoria liniară promisă de presă.

Descriere

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'
David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds

'Couldn't be more timely. Fascinating and vitally important'
Jamie Bartlett, author of The People Vs Tech

'A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow'
Lewis Dartnell, author of Origins: How the Earth Made Us

'I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find . . . essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future'
Dr Andrew Maynard, scientist and author of Films from the Future and Future Rising

'[A] vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way'
Matt Clifford, co-founder and CEO of Entrepreneur First

'A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy'
Tom Chivers, author of The AI Does Not Hate You

'ROBOTS WILL STEAL YOUR JOB!'

'AI WILL REVOLUTIONISE FARMING!'

'GENETIC EDITING WILL CURE CANCER!'

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.

But hype has a dark side, too.

It can mislead. It can distract. It can blinker us from seeing what is actually going on.

From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.

Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.

This book is your guide to doing just that.

Recenzii

Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking
'Couldn't be more timely. Fascinating and vitally important'
A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow.
I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find. Gemma Milne's writing sparkles and delights as she strips away the hype around nine cutting-edge areas of science and technology while revealing possibilities that are all the more compelling as a result. More than an antidote to over-hyped tech, Smoke & Mirrors is essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future.
Smoke & Mirrors is a vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way.
A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy.
In this book, we see technological hype for what it is: not mere exuberance, but a form of attention-seeking. As some technological hucksters stake claims on our future and try to foreclose alternatives, we need strong defences. Gemma Milne offers a spotter's guide to hype, using science to bring speculation down to earth. People inside and outside the world of technological innovation need this book.
A really interesting read . . . thought-provoking. It shines a spotlight on issues that are all too frequently left out of the narrative around over-hyped technological innovation. For those working in science communication and general tech lovers alike, this book will certainly open your eyes to some important questions.
Healthy and informed scepticism.
'Robots will steal your job!'

'AI will revolutionise farming!'

'Genetic editing will cure cancer!'

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.

But hype has a dark side, too.

It can mislead. It can distract. It can blinker us from seeing what is actually going on.

From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.

Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.

This book is your guide to doing just that.