SmartTribe
Autor Christine Comaforden Limba Engleză Paperback – 6 dec 2012
All leaders want three things from their teams: increased performance, increased innovation, and increased emotional engagement. Yet as leaders we often unintentionally send our teams into the part of their brain—their Stuck State--where optimal performance is tremendously comprised.
The Stuck State is where we are triggered and in fight/flight/freeze, with no access to our greatest resources. The Smart State is where we have full access to creativity, problem-solving, innovation, higher consciousness, emotional engagement. It’s essential to learn techniques to avoid sending our teams into their Stuck State and also to help them shift into, and stay in, their Smart State.
What does a culture that is working from their Smart State look like?
The Stuck State is where we are triggered and in fight/flight/freeze, with no access to our greatest resources. The Smart State is where we have full access to creativity, problem-solving, innovation, higher consciousness, emotional engagement. It’s essential to learn techniques to avoid sending our teams into their Stuck State and also to help them shift into, and stay in, their Smart State.
What does a culture that is working from their Smart State look like?
- Individuals become 35%+ more productive in 6 months or less
- Sales are closed 50%+ faster
- Marketing messages are 62%+ more effective
- Revenues and/or profits are doubled annually
- Individuals become more emotionally engaged, loyal, accountable and ownership-focused by 73%+
- New products and services are created 48%+ faster
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Specificații
ISBN-13: 9781614484295
ISBN-10: 1614484295
Pagini: 194
Dimensiuni: 140 x 216 x 11 mm
Greutate: 0.25 kg
Editura: Morgan James Publishing
ISBN-10: 1614484295
Pagini: 194
Dimensiuni: 140 x 216 x 11 mm
Greutate: 0.25 kg
Editura: Morgan James Publishing
Cuprins
Foreword by Marshall Goldsmith
Part One: Why Every Leader Needs a SmartTribe
Chapter 0: My Promise: The ROI of a SmartTribe
Start here to learn what a SmartTribe is and why you’ll find the return on investment compelling.
Chapter 1: How Great Companies Get Stuck
Like an elevator that passes through floors, businesses pass through inflection points—at least we hope they pass through. You are either moving forward or sliding backward. Where is your business headed and what’s at stake? We’ll show you the surprising truth about how great companies get stuck and stop growing.
Chapter 2: The Connection Between Your Brain and Your Culture
Human brains are wired to seek safety, belonging, and mattering. Many “Scientific Management” practices from the Industrial Age, as well as our own unconscious safety patterning, can inadvertently push our people into acting out of fear, crush our culture, and stifle innovation and growth.
Part Two: What a SmartTribe Is: The Five SmartTribe Accelerators
Chapter 3: Bright Shiny Objects Are Not Your Friends: Focus
Focus is the foundation of everything. The locus of control is now—not yesterday, and not tomorrow. These techniques enable you to focus where you need to focus, when you need to focus, to get the greatest leverage.
Chapter 4: Stealing Underpants Isn’t Enough: Clarity
What does South Park have to do with clarity? Clarity means making your words, your vision, and your intentions explicit. It also means understanding that out of the five types of communication we use, only two drive results forward.
Chapter 5: Move the Needle: Accountability
Everyone likes to think they are accountable to their commitments. Are they? These needle-moving techniques enable a group of people to achieve real accountability across the board, pulling together like a well-orchestrated rowing team.
Chapter 6: Load the Dice: Influence
Every leader would like to be more influential. Neuroscience has an amazing and simple way of increasing influence by increasing your audience’s sense of safety, belonging, and mattering. These practices help you manage better, sell better, and speak with stakeholders better. They’ll even improve your personal life.
Chapter 7: Make Loaded Dice Even Heavier: Meta Programs
If you want to take your influence to the next level, there is a proven and simple process to dive deeply into someone else’s world—to see through their eyes, breathe through their lungs, and experience what they are experiencing. Mastering Meta Programs makes all the difference in one’s business, social, and personal life.
Chapter 8: How to Have More Energy Than a Teenager: Sustainable Results
One of the dangers of too much change too quickly is that we put out too much effort in a short period of time, feel burned out, and stop. If we reward our people for unsustainable effort, chances are they’ll perform until they get the promised reward and then quit. This chapter reveals how to get sustainable results without burnout.
Part Three: Building Your Own SmartTribe: An Action Plan
Chapter 9: How Change Happens: The Three Essential Keys to Starting Your SmartTribe
Changing an organization is like turning a barge around. Since we aren’t rolling up our sleeves side by side, here’s what you need to do next to address the system and not just the symptoms. You need powerful leverage tools, you need commitment, and you need to understand how change works in the subconscious mind.
Chapter 10: SmartTribe Rx: Right Person, Wrong Role
Do you have Untouchables in your company? When we put the right people in the wrong roles, we create chaos in our culture. Follow the case of a tech consulting company as they apply our tools and go from Stuck to Smart.
Chapter 11: SmartTribe Rx: Ending Silos, Sabotage, and System Dysfunction
When you’re a Deer in the Headlights stuck in Old School thinking, silos and sabotage abound. See how one manufacturing company used our tools to help their people release their inner innovators.
Chapter 12: SmartTribe Rx: Talent Turnaround
Do your best people have bad attitudes? It might be because they’re stuck in a Crushed Culture. As one company discovered, even the most talented need safety, belonging, and mattering to get Smart.
Chapter 13: SmartTribe Rx: Leadership and Culture Alignment
Are your leadership and company culture way out of whack? It might be a case of Founderitis. Fortunately, it’s not terminal—as one company happily discovered when they used our tools and went from Stuck to Smart.
Chapter 14: Summary: How to Measure Your SmartTribe ROI
Here we provide a handy chart to identify the tools you need to navigate your own potential Stuck States and get into your Smart State. We also take one last look at the ROI we stated at the beginning of the book and make sure you’re on track to get it.
Acknowledgments
About the Author
Index
Part One: Why Every Leader Needs a SmartTribe
Chapter 0: My Promise: The ROI of a SmartTribe
Start here to learn what a SmartTribe is and why you’ll find the return on investment compelling.
Chapter 1: How Great Companies Get Stuck
Like an elevator that passes through floors, businesses pass through inflection points—at least we hope they pass through. You are either moving forward or sliding backward. Where is your business headed and what’s at stake? We’ll show you the surprising truth about how great companies get stuck and stop growing.
Chapter 2: The Connection Between Your Brain and Your Culture
Human brains are wired to seek safety, belonging, and mattering. Many “Scientific Management” practices from the Industrial Age, as well as our own unconscious safety patterning, can inadvertently push our people into acting out of fear, crush our culture, and stifle innovation and growth.
Part Two: What a SmartTribe Is: The Five SmartTribe Accelerators
Chapter 3: Bright Shiny Objects Are Not Your Friends: Focus
Focus is the foundation of everything. The locus of control is now—not yesterday, and not tomorrow. These techniques enable you to focus where you need to focus, when you need to focus, to get the greatest leverage.
Chapter 4: Stealing Underpants Isn’t Enough: Clarity
What does South Park have to do with clarity? Clarity means making your words, your vision, and your intentions explicit. It also means understanding that out of the five types of communication we use, only two drive results forward.
Chapter 5: Move the Needle: Accountability
Everyone likes to think they are accountable to their commitments. Are they? These needle-moving techniques enable a group of people to achieve real accountability across the board, pulling together like a well-orchestrated rowing team.
Chapter 6: Load the Dice: Influence
Every leader would like to be more influential. Neuroscience has an amazing and simple way of increasing influence by increasing your audience’s sense of safety, belonging, and mattering. These practices help you manage better, sell better, and speak with stakeholders better. They’ll even improve your personal life.
Chapter 7: Make Loaded Dice Even Heavier: Meta Programs
If you want to take your influence to the next level, there is a proven and simple process to dive deeply into someone else’s world—to see through their eyes, breathe through their lungs, and experience what they are experiencing. Mastering Meta Programs makes all the difference in one’s business, social, and personal life.
Chapter 8: How to Have More Energy Than a Teenager: Sustainable Results
One of the dangers of too much change too quickly is that we put out too much effort in a short period of time, feel burned out, and stop. If we reward our people for unsustainable effort, chances are they’ll perform until they get the promised reward and then quit. This chapter reveals how to get sustainable results without burnout.
Part Three: Building Your Own SmartTribe: An Action Plan
Chapter 9: How Change Happens: The Three Essential Keys to Starting Your SmartTribe
Changing an organization is like turning a barge around. Since we aren’t rolling up our sleeves side by side, here’s what you need to do next to address the system and not just the symptoms. You need powerful leverage tools, you need commitment, and you need to understand how change works in the subconscious mind.
Chapter 10: SmartTribe Rx: Right Person, Wrong Role
Do you have Untouchables in your company? When we put the right people in the wrong roles, we create chaos in our culture. Follow the case of a tech consulting company as they apply our tools and go from Stuck to Smart.
Chapter 11: SmartTribe Rx: Ending Silos, Sabotage, and System Dysfunction
When you’re a Deer in the Headlights stuck in Old School thinking, silos and sabotage abound. See how one manufacturing company used our tools to help their people release their inner innovators.
Chapter 12: SmartTribe Rx: Talent Turnaround
Do your best people have bad attitudes? It might be because they’re stuck in a Crushed Culture. As one company discovered, even the most talented need safety, belonging, and mattering to get Smart.
Chapter 13: SmartTribe Rx: Leadership and Culture Alignment
Are your leadership and company culture way out of whack? It might be a case of Founderitis. Fortunately, it’s not terminal—as one company happily discovered when they used our tools and went from Stuck to Smart.
Chapter 14: Summary: How to Measure Your SmartTribe ROI
Here we provide a handy chart to identify the tools you need to navigate your own potential Stuck States and get into your Smart State. We also take one last look at the ROI we stated at the beginning of the book and make sure you’re on track to get it.
Acknowledgments
About the Author
Index
Recenzii
“Thank you for all your work in fostering American entrepreneurship.”
—President Bill Clinton
“Christine is super-high bandwidth.”
—Bill Gates
“CCA has made a huge difference in the growth of our company, the level of leadership across the team, the sense of ownership in all of our employees. In addition, they are helping me perform at new levels I had not known were possible.
“Before working with CCA I had too many direct reports, and although our culture was terrific, we weren’t developing leaders at all levels. CCA did a Cultural Assessment, where they uncovered what truly motivates our employees, helped us identify our emerging leaders, and helped us see how we could create a culture of profound innovation, collaboration, accountability, empowerment.
“The results have been remarkable. Our employees are more engaged and taking greater initiative, our emerging leaders are learning how to be more effective and are mentoring their reports to be the same, and our company is reaping the substantial benefits. We are on track to double our eight-digit revenue in the coming year.
“Our board has commented on our renewed vitality, focus, performance. Our employees are on their way to a ‘Thank God It’s Monday’ attitude. And I have greater visibility and more time to focus on strategy.
“Thanks, CCA!”
—Michael VanErdewyk, CEO, ReliaMax
“Whatever business challenge we’ve come up with, Christine and the CCA team have worked through it before—and often across multiple industries. CCA has multiple approaches and strategies for us to pick from and match with our culture and the opportunity at hand. CCA’s tools and techniques are practical, easy to apply, and super impactful. They have truly resonated with my team.
“Christine is all about ROI—she helps me drill down to what will really move the needle in our business, then she helps me and the executive team get the result we want. Whether it’s company-wide accountability and incentive plans, sales process and strategy, marketing measurement and effectiveness, or cultural programs to increase engagement, CCA has tools and past ROI measurements for each investment we consider making.
“Thanks, CCA—here’s to our next level of growth together!”
—Kristin Richmond, CEO, Revolution Foods
“I’d heard that CCA helps companies increase annual revenues by 25–110% and net income by 17–200%. Long-term sustainable top line growth was something missing at my company, so I decided to see what CCA was all about.
“From our first conversation, Christine asked me questions no coach or consultant ever had. She made sure I knew exactly what I wanted so she could help me get it. Then CCA performed a Cultural Assessment, which yielded a year-long plan to get me the exact results I’d asked for.
“In the first ninety days we created and communicated a compelling new mission, vision, and set of values—which tangibly increased engagement and alignment within our entire company, launched a vibrant innovation program—which yielded the first results within forty-eight hours—and rolled out new accountability structures.
“Our leaders are more focused, more clear in their communication and directives, more accountable, and more influential; most importantly, the energy behind the innovative process is palpable. I have the five-plus hours of strategic time each week that Christine promised I’d get, and am more energetic than ever. And my executive team is following suit.
“CCA has provided the exact burst of momentum our team was ready for. Their practical, easy to learn and use techniques quickly engaged our leaders to perform at much higher levels. CCA has positively and profoundly positioned us for future growth.”
—Jeff Hoffman, Vice President/General Manager, Baxter Manufacturing
“Rising already had a fantastic culture and tremendous growth over the years, but we can always get better. I’d been through a couple of CCA trainings and knew some leaders I respected who worked with CCA and had rave comments about their ability to develop great leadership and ensure continued growth, so I was curious.
“CCA has helped us ‘up’ our own high expectations of ourselves. We have streamlined our sales process and provided our team with new tools and techniques, our marketing is more effective and ROI-focused than ever, and our implementation process is tight and run by a cross-functional team. The best part is that I have more energy, focus, and time than ever before.
“Our new incentive plans, accountability structure, executive team code of conduct, ranking of high- and low-value activities, and other techniques have provided the executive team members with five to ten hours of strategic time per person each week. We’re finally out of the weeds—and you can feel the momentum and excitement in our halls—it’s palpable.
“Thanks to CCA’s programs and accountability structures, we have a clear path to the next five years of growth. We know where we want to go and how to get there, and our team is more collaborative and innovative than ever. The increased performance, communication, and accountability across the company has significantly increased leadership at all levels and is just plain more fun.
“Any business challenge we come across, teams roll up their sleeves and figure it out together. Christine and the CCA team bend over backwards to get us the resources, strategies, connections, and outcomes we seek—they do this again and again. It’s great to have a partner in the trenches who has been where you want to go.
“I knew we had a great team, and I see now that they’re capable of far more than I could’ve dreamed. Thanks, CCA!”
—Jason Beans, CEO, Rising Medical Solutions
“When I first met Christine I knew we had to work together, but wasn’t sure what the return on investment in coaching could truly be. Now I know what it is: I think bigger working with Christine—we will double (or greater) our revenue this year as a result of my increased ability to create new strategies, expand my vision, see into my blind spots.
“Christine helped me see it was time to bring on a seasoned COO, scale up my team, and bring them new resources. She helped me create accountability structures and communication rhythms for my team so everyone is aligned and charging forward. We’re rapidly growing the company in a safe and sane way while preserving and increasing the fun of our culture.
“In less than 120 days we closed the largest deal in our company’s history using the strategy Christine and I created together. I know what’s going to happen next—we’ll exceed our sales quota. Again. This is now how we roll. Thanks, CCA! Thanks, Christine!”
—Sharon MacDonald, CEO, Interim Furnishings
“I initially hired Christine because I needed a business coach/mentor to help guide me grow my business and provide insight on improving process improvement and efficiencies, and building a great team and company. In addition, CCA is known for helping change behavior that can be a hindrance to your organization.
“The results have been terrific. In our first six months working together, Christine helped me delegate low-value activities and gain fifteen hours of strategic time per week, optimize our sales pipeline and process, get me out of stress and into peace and increased performance, and streamline both marketing and account management.
“Since I am in HR, I know hundreds of self-proclaimed coaches—many are just ‘textbook’ coaches and have no experience growing a successful business. I work with Christine because she has achieved great success in her own businesses—she has gone where I want to go and helps me navigate from her own direct experience. Christine has been amazing—she is personable, creative, and extremely intuitive, and understands the steps needed for a company to consistently grow.
“I highly recommend CCA for any organization that wants to take their company to the next level and build a great team.”
—Gail Tolstoi-Miller, CEO, consultnetworx
“I’ve been in boardrooms around the world, and I’ve been in the C-suite for many years. I thought I’d learned a great deal about leadership and culture in my roles as COO and CFO at Patagonia, and CEO at Smith &Hawken. Then I met Christine.
“What blew me away initially was her insight. Christine can see into me, my team members, our challenges, our limitations so easily and clearly. And she does this with compassion, total support, and the aim of helping us to help ourselves.
“And we have. Our team has come together in a way I couldn’t have imagined prior to coaching with CCA. We now have the right people in the right roles with the right tools on the right initiatives. Our revenue and profitability is rapidly growing; our culture is rich, honest, and thriving; and our team is rising up and performing at unparalleled levels.
“I always knew we had this in us! Thanks for helping us to help ourselves, CCA.”
—Karyn Barsa, CEO, Coyuchi
“Prior to working with CCA, we did not have a great meeting and communication routine and did not have focused accountability. This was impacting our performance. We could do better. Christine has been very effective in helping me establish a strong meeting and communication rhythm, which has increased our team’s morale and improved our culture.
“Christine has provided practical advice on rewards/consequences and increasing our alignment. We have implemented systems to improve our accountability, which has led to our largest pipeline in history and more proactive sales activity across the firm. I am really excited about where we are going and greatly appreciate all that Christine is doing for us.”
—Scott Eisenberg, Managing Partner, Amherst Partners, LLC
“Working with CCA has made a huge positive difference for us in sales, marketing, culture, operational efficiency, and leadership overall. Our sales plan is now streamlined, and our reps have compelling new incentives—plus we’re getting great feedback from them. We’re now putting in place a solid ROI structure and can cost-justify our marketing—plus CCA introduced us to trusted, cost-effective marketing resources.
“Our executive team is more focused on our key opportunities and priorities, and we now have communication and meeting rhythms throughout the company and with our external sales reps. As a result of our work with CCA I have increased visibility of each department and can help guide our company more effectively. Operational efficiency at our company has reached a new level—and we’re raising the bar.
“The best part is that our culture is deepening, our team is emotionally engaged, and we know where we’re going and how to get there.
“CCA is helping us focus in on our highest leverage points in sales, marketing, and management. I plan to have them coach many of our executives.”
—Asha Chaudhary, CEO, Jaipur Rugs
“CCA has helped me to become a more effective leader in the eyes of my team members, my colleagues, my strategic partners, and the loved ones in my personal life. A true coach has your back, tells you what you need to hear, and helps you grow even when it is uncomfortable. Christine’s commitment to my evolution as an executive and a human being is significant. She’s the real thing . . . a true coach.
“Our team loves working with Christine. They are now more aligned, are closely tracking to our goals, and are more emotionally engaged and accountable. We’ve recently had the two best months of our history, and the trend continues upward. We’re on track to significantly increase revenue and profitability in the coming year.
“CCA has truly ‘moved the needle’ for our business.”
—Dione Spiteri, CEO, U.S. Appraisal Group
“If you want to gain tremendous clarity on your business strategy and priorities, consider CCA.
“CCA’s best value comes in changing mindsets and improving strategies in an environment that is ready to rapidly grow. If you’re a CEO or executive on a rapid growth trajectory, and you want to be the best leader possible for your team, with CCA you’ll experience unparalleled levels of insight, growth, and support.
“I also benefitted from CCA’s help in crafting our fundraising story, setting metrics for team performance, and structuring deal terms. We’re highly profitable and are diversifying into new markets, revenues continue to exceed our projections, and our team in deeply coming together. Thanks, CCA!”
—Sabetay Palatchi, CEO, General Financial
“I’d heard about executive coaching for a while, yet was fairly skeptical regarding the return on investment. Then as a board member of ReliaMax I witnessed the profound growth in both the executive and management teams as a result of working with CCA, so I decided to give it a try.
“Within the first six months my leadership style evolved in ways I couldn’t have imagined. Using the tools I’ve gained from CCA, especially the neuroscience rapport techniques, I now more quickly and deeply connect with our team, clients, and prospects. I influence outcomes more effectively too. The inquiry techniques have enabled me to more rapidly create a culture of leadership at all levels, helping our team to take greater ownership faster.
“Our profit is soaring, our business is diversifying in fascinating ways, and our people are performing at record levels—all because we are investing in them. Now I’m a believer. Thanks, CCA, for helping us to grow into who we’d always hoped to be.”
—Mark Payne, President, ReliaMax Surety Group
“We’re a high-performance service team in a very complex business with very demanding customers. We’ve been ‘hard at it’ for four years since the last merger, tasked with delivering huge savings and other value contributions to the business year after year. We also reduced our head count significantly during the same time.
“Get the picture? A lot of committed, but tired professionals. Christine Comaford spent time with our team talking about how we could use her learnings to reenergize, beat bureaucracy, and put excitement back into the job. We’re a tough group . . . but it was transformational. She’s the best!
—Gregg Brandyberry, VP Procurement, Global Systems and Operations, GlaxoSmithKline
“How do you inspire a global sales force to adopt new, high-velocity sales techniques and get beyond ‘no’ even in the face of a down economy? Christine Comaford. That’s how. Thanks for rocking our sales conference! Your proven tactics for sales and life success left everyone inspired, invigorated, and ready to exceed their quotas!”
—Tim Minahan, CMO, Ariba, Inc.
“When the Oval Office says ‘jump!’, the only question is, ‘how high?’ Christine helped us develop and launch our intranet strategy, which was super-aggressive for standard-pace government workers. She got everyone past the fear of change and into the excitement of it—and now Americans have access to far more government data via self-serve websites. Christine’s contribution to creating a government that works better and costs less was critical.”
—Greg Woods, National Performance Review, Clinton Administration
“Our members rely on us to provide them with leading-edge speakers and breakthrough ideas. Christine keynoted our annual CEO conference and got a standing ovation. Need I say more? Nope.”
—Mike Sansolo, Senior Vice President, Food Marketing Institute
“Our client appreciation event was our best ever—thanks to you, Christine! You reinforced our brand as the financial advisor whose finger is on the pulse of what the high-net-worth individual needs. Our clients and prospects were enthralled, entertained, and eager to take decisive action regarding their financial future.”
—Joy Boatwright, Senior Financial Advisor, Merrill Lynch Global Private Client Services
“Christine delivered a thought-provoking keynote at our recent client and team appreciation event. The audience was entertained, encouraged, and gently challenged to take their careers and lives to the next level. Christine’s pragmatic techniques for reinventing oneself, increasing connection with others, and delivering results were all spot-on. The feedback has been phenomenal!”
—Kim Hopkins, Sr. Vice President, Area Sales Manager, Business Banking, National City Bank
“Your keynote at our client appreciation event was a smashing success! Thanks for a lively, inspirational, thought-provoking program. I know everyone left with tangible takeaways to both excel in their careers and lead balanced, fulfilling lives. Thanks, Christine!”
—Kyleen Fishwick, Integrated Account Manager, Businessweek
“If you need a speaker to engage your most difficult audience—‘Type A,’ dynamic business leaders who are often difficult to engage—you need Christine Comaford.
“Her ideas and techniques are both specific and actionable when it comes to generating predictable revenue, building passionate teams, and driving profitable growth, and are delivered in a fun and fascinating way. Our clients are still talking about her presentation and consider it our best yet! Put her in front of your toughest audience and you won't be disappointed!”
—Sunny Nunan, President &Founder, Core24
—President Bill Clinton
“Christine is super-high bandwidth.”
—Bill Gates
“CCA has made a huge difference in the growth of our company, the level of leadership across the team, the sense of ownership in all of our employees. In addition, they are helping me perform at new levels I had not known were possible.
“Before working with CCA I had too many direct reports, and although our culture was terrific, we weren’t developing leaders at all levels. CCA did a Cultural Assessment, where they uncovered what truly motivates our employees, helped us identify our emerging leaders, and helped us see how we could create a culture of profound innovation, collaboration, accountability, empowerment.
“The results have been remarkable. Our employees are more engaged and taking greater initiative, our emerging leaders are learning how to be more effective and are mentoring their reports to be the same, and our company is reaping the substantial benefits. We are on track to double our eight-digit revenue in the coming year.
“Our board has commented on our renewed vitality, focus, performance. Our employees are on their way to a ‘Thank God It’s Monday’ attitude. And I have greater visibility and more time to focus on strategy.
“Thanks, CCA!”
—Michael VanErdewyk, CEO, ReliaMax
“Whatever business challenge we’ve come up with, Christine and the CCA team have worked through it before—and often across multiple industries. CCA has multiple approaches and strategies for us to pick from and match with our culture and the opportunity at hand. CCA’s tools and techniques are practical, easy to apply, and super impactful. They have truly resonated with my team.
“Christine is all about ROI—she helps me drill down to what will really move the needle in our business, then she helps me and the executive team get the result we want. Whether it’s company-wide accountability and incentive plans, sales process and strategy, marketing measurement and effectiveness, or cultural programs to increase engagement, CCA has tools and past ROI measurements for each investment we consider making.
“Thanks, CCA—here’s to our next level of growth together!”
—Kristin Richmond, CEO, Revolution Foods
“I’d heard that CCA helps companies increase annual revenues by 25–110% and net income by 17–200%. Long-term sustainable top line growth was something missing at my company, so I decided to see what CCA was all about.
“From our first conversation, Christine asked me questions no coach or consultant ever had. She made sure I knew exactly what I wanted so she could help me get it. Then CCA performed a Cultural Assessment, which yielded a year-long plan to get me the exact results I’d asked for.
“In the first ninety days we created and communicated a compelling new mission, vision, and set of values—which tangibly increased engagement and alignment within our entire company, launched a vibrant innovation program—which yielded the first results within forty-eight hours—and rolled out new accountability structures.
“Our leaders are more focused, more clear in their communication and directives, more accountable, and more influential; most importantly, the energy behind the innovative process is palpable. I have the five-plus hours of strategic time each week that Christine promised I’d get, and am more energetic than ever. And my executive team is following suit.
“CCA has provided the exact burst of momentum our team was ready for. Their practical, easy to learn and use techniques quickly engaged our leaders to perform at much higher levels. CCA has positively and profoundly positioned us for future growth.”
—Jeff Hoffman, Vice President/General Manager, Baxter Manufacturing
“Rising already had a fantastic culture and tremendous growth over the years, but we can always get better. I’d been through a couple of CCA trainings and knew some leaders I respected who worked with CCA and had rave comments about their ability to develop great leadership and ensure continued growth, so I was curious.
“CCA has helped us ‘up’ our own high expectations of ourselves. We have streamlined our sales process and provided our team with new tools and techniques, our marketing is more effective and ROI-focused than ever, and our implementation process is tight and run by a cross-functional team. The best part is that I have more energy, focus, and time than ever before.
“Our new incentive plans, accountability structure, executive team code of conduct, ranking of high- and low-value activities, and other techniques have provided the executive team members with five to ten hours of strategic time per person each week. We’re finally out of the weeds—and you can feel the momentum and excitement in our halls—it’s palpable.
“Thanks to CCA’s programs and accountability structures, we have a clear path to the next five years of growth. We know where we want to go and how to get there, and our team is more collaborative and innovative than ever. The increased performance, communication, and accountability across the company has significantly increased leadership at all levels and is just plain more fun.
“Any business challenge we come across, teams roll up their sleeves and figure it out together. Christine and the CCA team bend over backwards to get us the resources, strategies, connections, and outcomes we seek—they do this again and again. It’s great to have a partner in the trenches who has been where you want to go.
“I knew we had a great team, and I see now that they’re capable of far more than I could’ve dreamed. Thanks, CCA!”
—Jason Beans, CEO, Rising Medical Solutions
“When I first met Christine I knew we had to work together, but wasn’t sure what the return on investment in coaching could truly be. Now I know what it is: I think bigger working with Christine—we will double (or greater) our revenue this year as a result of my increased ability to create new strategies, expand my vision, see into my blind spots.
“Christine helped me see it was time to bring on a seasoned COO, scale up my team, and bring them new resources. She helped me create accountability structures and communication rhythms for my team so everyone is aligned and charging forward. We’re rapidly growing the company in a safe and sane way while preserving and increasing the fun of our culture.
“In less than 120 days we closed the largest deal in our company’s history using the strategy Christine and I created together. I know what’s going to happen next—we’ll exceed our sales quota. Again. This is now how we roll. Thanks, CCA! Thanks, Christine!”
—Sharon MacDonald, CEO, Interim Furnishings
“I initially hired Christine because I needed a business coach/mentor to help guide me grow my business and provide insight on improving process improvement and efficiencies, and building a great team and company. In addition, CCA is known for helping change behavior that can be a hindrance to your organization.
“The results have been terrific. In our first six months working together, Christine helped me delegate low-value activities and gain fifteen hours of strategic time per week, optimize our sales pipeline and process, get me out of stress and into peace and increased performance, and streamline both marketing and account management.
“Since I am in HR, I know hundreds of self-proclaimed coaches—many are just ‘textbook’ coaches and have no experience growing a successful business. I work with Christine because she has achieved great success in her own businesses—she has gone where I want to go and helps me navigate from her own direct experience. Christine has been amazing—she is personable, creative, and extremely intuitive, and understands the steps needed for a company to consistently grow.
“I highly recommend CCA for any organization that wants to take their company to the next level and build a great team.”
—Gail Tolstoi-Miller, CEO, consultnetworx
“I’ve been in boardrooms around the world, and I’ve been in the C-suite for many years. I thought I’d learned a great deal about leadership and culture in my roles as COO and CFO at Patagonia, and CEO at Smith &Hawken. Then I met Christine.
“What blew me away initially was her insight. Christine can see into me, my team members, our challenges, our limitations so easily and clearly. And she does this with compassion, total support, and the aim of helping us to help ourselves.
“And we have. Our team has come together in a way I couldn’t have imagined prior to coaching with CCA. We now have the right people in the right roles with the right tools on the right initiatives. Our revenue and profitability is rapidly growing; our culture is rich, honest, and thriving; and our team is rising up and performing at unparalleled levels.
“I always knew we had this in us! Thanks for helping us to help ourselves, CCA.”
—Karyn Barsa, CEO, Coyuchi
“Prior to working with CCA, we did not have a great meeting and communication routine and did not have focused accountability. This was impacting our performance. We could do better. Christine has been very effective in helping me establish a strong meeting and communication rhythm, which has increased our team’s morale and improved our culture.
“Christine has provided practical advice on rewards/consequences and increasing our alignment. We have implemented systems to improve our accountability, which has led to our largest pipeline in history and more proactive sales activity across the firm. I am really excited about where we are going and greatly appreciate all that Christine is doing for us.”
—Scott Eisenberg, Managing Partner, Amherst Partners, LLC
“Working with CCA has made a huge positive difference for us in sales, marketing, culture, operational efficiency, and leadership overall. Our sales plan is now streamlined, and our reps have compelling new incentives—plus we’re getting great feedback from them. We’re now putting in place a solid ROI structure and can cost-justify our marketing—plus CCA introduced us to trusted, cost-effective marketing resources.
“Our executive team is more focused on our key opportunities and priorities, and we now have communication and meeting rhythms throughout the company and with our external sales reps. As a result of our work with CCA I have increased visibility of each department and can help guide our company more effectively. Operational efficiency at our company has reached a new level—and we’re raising the bar.
“The best part is that our culture is deepening, our team is emotionally engaged, and we know where we’re going and how to get there.
“CCA is helping us focus in on our highest leverage points in sales, marketing, and management. I plan to have them coach many of our executives.”
—Asha Chaudhary, CEO, Jaipur Rugs
“CCA has helped me to become a more effective leader in the eyes of my team members, my colleagues, my strategic partners, and the loved ones in my personal life. A true coach has your back, tells you what you need to hear, and helps you grow even when it is uncomfortable. Christine’s commitment to my evolution as an executive and a human being is significant. She’s the real thing . . . a true coach.
“Our team loves working with Christine. They are now more aligned, are closely tracking to our goals, and are more emotionally engaged and accountable. We’ve recently had the two best months of our history, and the trend continues upward. We’re on track to significantly increase revenue and profitability in the coming year.
“CCA has truly ‘moved the needle’ for our business.”
—Dione Spiteri, CEO, U.S. Appraisal Group
“If you want to gain tremendous clarity on your business strategy and priorities, consider CCA.
“CCA’s best value comes in changing mindsets and improving strategies in an environment that is ready to rapidly grow. If you’re a CEO or executive on a rapid growth trajectory, and you want to be the best leader possible for your team, with CCA you’ll experience unparalleled levels of insight, growth, and support.
“I also benefitted from CCA’s help in crafting our fundraising story, setting metrics for team performance, and structuring deal terms. We’re highly profitable and are diversifying into new markets, revenues continue to exceed our projections, and our team in deeply coming together. Thanks, CCA!”
—Sabetay Palatchi, CEO, General Financial
“I’d heard about executive coaching for a while, yet was fairly skeptical regarding the return on investment. Then as a board member of ReliaMax I witnessed the profound growth in both the executive and management teams as a result of working with CCA, so I decided to give it a try.
“Within the first six months my leadership style evolved in ways I couldn’t have imagined. Using the tools I’ve gained from CCA, especially the neuroscience rapport techniques, I now more quickly and deeply connect with our team, clients, and prospects. I influence outcomes more effectively too. The inquiry techniques have enabled me to more rapidly create a culture of leadership at all levels, helping our team to take greater ownership faster.
“Our profit is soaring, our business is diversifying in fascinating ways, and our people are performing at record levels—all because we are investing in them. Now I’m a believer. Thanks, CCA, for helping us to grow into who we’d always hoped to be.”
—Mark Payne, President, ReliaMax Surety Group
“We’re a high-performance service team in a very complex business with very demanding customers. We’ve been ‘hard at it’ for four years since the last merger, tasked with delivering huge savings and other value contributions to the business year after year. We also reduced our head count significantly during the same time.
“Get the picture? A lot of committed, but tired professionals. Christine Comaford spent time with our team talking about how we could use her learnings to reenergize, beat bureaucracy, and put excitement back into the job. We’re a tough group . . . but it was transformational. She’s the best!
—Gregg Brandyberry, VP Procurement, Global Systems and Operations, GlaxoSmithKline
“How do you inspire a global sales force to adopt new, high-velocity sales techniques and get beyond ‘no’ even in the face of a down economy? Christine Comaford. That’s how. Thanks for rocking our sales conference! Your proven tactics for sales and life success left everyone inspired, invigorated, and ready to exceed their quotas!”
—Tim Minahan, CMO, Ariba, Inc.
“When the Oval Office says ‘jump!’, the only question is, ‘how high?’ Christine helped us develop and launch our intranet strategy, which was super-aggressive for standard-pace government workers. She got everyone past the fear of change and into the excitement of it—and now Americans have access to far more government data via self-serve websites. Christine’s contribution to creating a government that works better and costs less was critical.”
—Greg Woods, National Performance Review, Clinton Administration
“Our members rely on us to provide them with leading-edge speakers and breakthrough ideas. Christine keynoted our annual CEO conference and got a standing ovation. Need I say more? Nope.”
—Mike Sansolo, Senior Vice President, Food Marketing Institute
“Our client appreciation event was our best ever—thanks to you, Christine! You reinforced our brand as the financial advisor whose finger is on the pulse of what the high-net-worth individual needs. Our clients and prospects were enthralled, entertained, and eager to take decisive action regarding their financial future.”
—Joy Boatwright, Senior Financial Advisor, Merrill Lynch Global Private Client Services
“Christine delivered a thought-provoking keynote at our recent client and team appreciation event. The audience was entertained, encouraged, and gently challenged to take their careers and lives to the next level. Christine’s pragmatic techniques for reinventing oneself, increasing connection with others, and delivering results were all spot-on. The feedback has been phenomenal!”
—Kim Hopkins, Sr. Vice President, Area Sales Manager, Business Banking, National City Bank
“Your keynote at our client appreciation event was a smashing success! Thanks for a lively, inspirational, thought-provoking program. I know everyone left with tangible takeaways to both excel in their careers and lead balanced, fulfilling lives. Thanks, Christine!”
—Kyleen Fishwick, Integrated Account Manager, Businessweek
“If you need a speaker to engage your most difficult audience—‘Type A,’ dynamic business leaders who are often difficult to engage—you need Christine Comaford.
“Her ideas and techniques are both specific and actionable when it comes to generating predictable revenue, building passionate teams, and driving profitable growth, and are delivered in a fun and fascinating way. Our clients are still talking about her presentation and consider it our best yet! Put her in front of your toughest audience and you won't be disappointed!”
—Sunny Nunan, President &Founder, Core24
Notă biografică
New York Times bestselling author Christine Comaford is a Business Acceleration Expert. She is best known for helping her clients create predictable revenue, deeply engaged and passionate teams, and highly profitable growth. She delivers these impactful outcomes as a result of her 30 years building her own and her clients’ business.
Christine is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, massively increase sales, product offerings, and company value. Her coaching, consulting and strategies have created hundreds of millions of dollars in new revenue and value for her clients.
CEOs, Boards and Investors count on Christine to help them:
Christine’s clients grow their businesses at surprising speeds and greatly outperform their competitors due to her expertise of 30+ years building and growing businesses and 35+ years in human behavior optimization.
As an Entrepreneur, Christine has built and sold 5 of her own businesses with an average 700% return on investment, served as a board director or in-the-trenches advisor to 36 startups, and has invested in over 200 startups (including Google) as a venture capitalist or angel investor. Christine has consulted to the White House (Clinton and Bush), 700 of the Fortune 1000, and over 300 small businesses. She has repeatedly identified and championed key trends and technologies years before market acceptance.
Christine has also led many unconventional lives, adding to her 360 Degree ability to understand business not as just a set of strategies, but also as a complex web of human interaction. She has been a: software engineer (at Microsoft, Apple, Adobe, Lotus), entrepreneur, and venture capitalist. Her triumphs and disasters are revealed in her New York Times, USA Today, Wall Street Journal, BusinessWeek, and Amazon.com bestselling business book: Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality. The book is available at all major retailers or via www.RulesForRenegades.com. Her next book, SmartTribe: Creating A Culture That Outperforms, Outsells, Outgrows the Competition will be released in January 2013.
Christine is a leadership columnist for www.Forbes.com. She has appeared on Good Morning America, The Big Idea with Donny Deutsch, CNN, CNBC, MSNBC, FOX Business Network, PBS, CNET and is frequently quoted in the business, technology and general press at large. Stanford Graduate School of Business has done two case studies on her and PBS has featured her in three specials (Triumph of the Nerds, Nerds 2.0.1, and Nerd TV). CNET has broadcast two specials covering her unconventional rise to success as a woman with neither a high school diploma nor college degree.
Christine believes we can do well and do good, using business as a path for personal development, wealth creation, and philanthropy.
Christine is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, massively increase sales, product offerings, and company value. Her coaching, consulting and strategies have created hundreds of millions of dollars in new revenue and value for her clients.
CEOs, Boards and Investors count on Christine to help them:
- Increase accountability, communication, execution among team members resulting in profound revenue, profit, market position growth.
- Navigate rapid growth where internal priorities are frequently shifting and the team is challenged to quickly adapt and stretch.
- Resolve conflict or improve alignment of business partners, teams, board members.
- Improve the leadership and communication skills of C- and VP-level executives by helping them overcome their blind spots and challenging behaviors, and expand their vision.
- Execute a new business model or complete company turnaround with executive and cultural support.
Christine’s clients grow their businesses at surprising speeds and greatly outperform their competitors due to her expertise of 30+ years building and growing businesses and 35+ years in human behavior optimization.
As an Entrepreneur, Christine has built and sold 5 of her own businesses with an average 700% return on investment, served as a board director or in-the-trenches advisor to 36 startups, and has invested in over 200 startups (including Google) as a venture capitalist or angel investor. Christine has consulted to the White House (Clinton and Bush), 700 of the Fortune 1000, and over 300 small businesses. She has repeatedly identified and championed key trends and technologies years before market acceptance.
Christine has also led many unconventional lives, adding to her 360 Degree ability to understand business not as just a set of strategies, but also as a complex web of human interaction. She has been a: software engineer (at Microsoft, Apple, Adobe, Lotus), entrepreneur, and venture capitalist. Her triumphs and disasters are revealed in her New York Times, USA Today, Wall Street Journal, BusinessWeek, and Amazon.com bestselling business book: Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality. The book is available at all major retailers or via www.RulesForRenegades.com. Her next book, SmartTribe: Creating A Culture That Outperforms, Outsells, Outgrows the Competition will be released in January 2013.
Christine is a leadership columnist for www.Forbes.com. She has appeared on Good Morning America, The Big Idea with Donny Deutsch, CNN, CNBC, MSNBC, FOX Business Network, PBS, CNET and is frequently quoted in the business, technology and general press at large. Stanford Graduate School of Business has done two case studies on her and PBS has featured her in three specials (Triumph of the Nerds, Nerds 2.0.1, and Nerd TV). CNET has broadcast two specials covering her unconventional rise to success as a woman with neither a high school diploma nor college degree.
Christine believes we can do well and do good, using business as a path for personal development, wealth creation, and philanthropy.
Descriere
SmartTribe teaches potent neuroscience techniques to avoid sending our teams into their Stuck State and also to help them shift into, and stay in, their Smart State. The result is:
- Individuals become 35%+ more productive in 6 months or less
- Sales are closed 50%+ faster
- Marketing messages are 62%+ more effective
- Revenues and/or profits are doubled annually
- Individuals become more emotionally engaged, loyal, accountable and ownership-focused by 73%+
- New products and services are created 48%+ faster