With Smarter Bank, Ron Shevlin provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model. Ron approaches important topics like innovation, big data, engagement, and the migration to money management very directly and with a critical eye for the data behind his statements. He then rewards the reader with deeper context, humor and his iconic snarky point of view. This is a book that you'll refer to time and time again and it's one that will ultimately have impact on your bank's strategy and bottom line. Bradley Leimer, Head of Innovation, Santander, N.A.Ron Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior.Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed. Banks that don't follow his advice are dinosaurs and will definitely be left behind, and will most probably go out of business.Brett King, Author of Breaking Banks and Founder of Movenwww.brettking.com Searching Finance is delighted to announce the publication of Smarter Bank by Ron Shevlin, author of the popular marketing and financial services blog,Snarketing. The goal of the book is simple: Help banks and credit unions become more profitable, react to and benefit from emerging technological disruptions, and regain consumer trust. At the moment, the banking industry is actually fairly profitable. But respectable? Not quite. Profitable and respectable need not be mutually exclusive. In short, it's about how to become a "smarter" bank. Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services-and smarter about making money. Table of ContentsForeword by Brett KingIntroductionPart One: Banking's Biggest ProblemChapter One: What's The Problem In Banking?Humor Break: Bank Mergers I'd Like to SeeChapter Two: The Innovation QuestionChapter Three: The New Competitive DynamicHumor Break: Bank Slogans We'd Like to See Part Two: Speed Bumps On the Road To The FutureChapter Four: Do You Trust Me?Humor Break: Songs For the CitiChapter Five: Overcoming The Customer Engagement HurdleChapter Six: Pruning The BranchesHumor Break: The Branch of the Future Part Three: The New ConsumersChapter Seven: Debunking The Myths About Gen YHumor Break: Redefining The GenerationsChapter Eight: The Real Underserved Market: Gen WHYChapter Nine: Moms: The Real Decision-MakersHumor Break: Women are People Too (Who Knew?)Chapter Ten: The Rise of the SmartphonaticsHumor Break: Financial DiseasesChapter Eleven: The Unbanked, Debanked, and NeoBanksHumor Break: Dear Dick Durbin Part Four: The New TechnologiesChapter Twelve: The Unfulfilled Promise of PFMHumor Break: What Would You Name Your New Bank?Chapter Thirteen: The Social Media MirageHumor Break: Simplified Guide To Social Media Decision-MakingChapter Fourteen: Big Data DelusionsChapter Fifteen: The Mobile Wallet OpportunityChapter Sixteen: The Mobile Finance Apps Opportunity Part Five: The New MarketingChapter Seventeen: Mobile Payments: The Fifth P of MarketingChapter Eighteen: The New Bank Marketing Afterword: From Money Movement to Money ManagementAcknowledgementsReferences