The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how. * Smart Brevity is the founding philosophy of Axios News, perhaps the most successful news startup in a generation, with more than 20 million unique visitors a month and 4 million daily newsletter subscribers. * Smart Brevity has been adopted by a slew of Fortune 500 companies, including Delta Airlines, JP MorganChase, Apple, Facebook, BP, Edelman, and the NBA. * Smart Brevity is empowering: It is fast, attention-grabbing, and almost universally popular among adopters. It has the power to transform both people, but companies, organizations, and any group that uses it.