Small Business Start Up: Your Systematic Guide to Coming Out on Top: William Lorimer
Autor Cheryl D. Rickmanen Limba Engleză Paperback – mai 2005
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Specificații
ISBN-13: 9781845280383
ISBN-10: 1845280385
Pagini: 270
Dimensiuni: 201 x 253 x 20 mm
Greutate: 0.63 kg
Editura: How to Books
Seria William Lorimer
Locul publicării:United Kingdom
ISBN-10: 1845280385
Pagini: 270
Dimensiuni: 201 x 253 x 20 mm
Greutate: 0.63 kg
Editura: How to Books
Seria William Lorimer
Locul publicării:United Kingdom
Notă biografică
Cuprins
Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;
Descriere
In this practical and comprehensive workbook, Rickman offers a modern approach to self-employment and business start-up. This edition is packed with real-life case studies and practical exercises, checklists, and worksheets.