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Small Business Start Up: Your Systematic Guide to Coming Out on Top de Cheryl D. Rickman

Small Business Start Up: Your Systematic Guide to Coming Out on Top: William Lorimer

Autor Cheryl D. Rickman
en Limba Engleză Paperback – 30 apr 2005
A modern approach to business start-up, this book includes information on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. It provides a step-by-step guide to researching and formulating your business ideas, and planning the right marketing strategies.
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Specificații

ISBN-13: 9781845280383
ISBN-10: 1845280385
Pagini: 270
Dimensiuni: 170 x 242 x 18 mm
Greutate: 0.63 kg
Editura: How to Books
Seria William Lorimer

Locul publicării:United Kingdom

Notă biografică

Cuprins

Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;

Descriere

In this practical and comprehensive workbook, Rickman offers a modern approach to self-employment and business start-up. This edition is packed with real-life case studies and practical exercises, checklists, and worksheets.