Cantitate/Preț
Produs

Small Business Management: Creating a Sustainable Competitive Advantage

Autor Timothy S. Hatten
en Limba Engleză Paperback – 16 ian 2019
Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, this seventh edition will help them learn the best practices for competing in the modern business world. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy.
Citește tot Restrânge

Preț: 52919 lei

Preț vechi: 58152 lei
-9%

Puncte Express: 794

Preț estimativ în valută:
10126 10830$ 8559£

Carte anulată

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781544330860
ISBN-10: 1544330863
Pagini: 512
Dimensiuni: 216 x 279 mm
Greutate: 1.02 kg
Ediția:Seventh Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

Preface
Acknowledgments
About the Author
PART I: THE CHALLENGE
Chapter 1: Small Business: An Overview
Concept Module 1.1: What Is Small Business?
Concept Module 1.2: Small Businesses in the U.S. Economy
Concept Module 1.3: Workforce Diversity and Small Business Ownership
Concept Module 1.4: Secrets of Small Business Success
Concept Module 1.5: Understanding the Risks of Small Business Ownership
Chapter Review
Chapter 2: Small Business Management and Entrepreneurship
Concept Module 2.1: The Entrepreneur–Manager Relationship
Concept Module 2.2: A Model of the Start-Up Process
Concept Module 2.3: Your Decision for Self-Employment
Concept Module 2.4: Creativity and Innovation in Small Business
Chapter Review
PART II: PLANNING IN SMALL BUSINESS
Chapter 3: Social Entrepreneurs, Ethics, and Strategic Planning
Concept Module 3.1: Relationship Between Social Responsibility, Ethics, and Strategic Planning
Concept Module 3.2: Social Entrepreneurship
Concept Module 3.3: Ethics and Business Strategy
Concept Module 3.4: Strategic Planning
Chapter Review
Chapter 4: The Business Plan
Concept Module 4.1: Every Business Needs a Plan
Concept Module 4.2: Business Models and Feasibility Analysis
Concept Module 4.3: Business Plan Contents
Concept Module 4.4: Review Process
Concept Module 4.5: The Pitch
Chapter Review
PART III: EARLY DECISIONS
Chapter 5: Franchising
Concept Module 5.1: About Franchising
Concept Module 5.2: Why Open a Franchise?
Concept Module 5.3: Selecting a Franchise
Chapter Review
Chapter 6: Taking Over an Existing Business
Concept Module 6.1: Business-Buyout Alternative
Concept Module 6.2: How Do You Find a Business for Sale?
Concept Module 6.3: What Do You Look for in a Business?
Concept Module 6.4: What Are You Buying?
Concept Module 6.5: How Much Should You Pay?
Concept Module 6.6: Buying the Business
Concept Module 6.7: Taking Over a Family Business
Chapter Review
Chapter 7: Starting a New Business
Concept Module 7.1: About Start-Ups
Concept Module 7.2: Types of New Businesses
Concept Module 7.3: Evaluating Potential Start-Ups
Concept Module 7.4: Getting Started
Chapter Review
PART IV: FINANCIAL AND LEGAL MANAGEMENT
Chapter 8: Accounting Records and Financial Statements
Concept Module 8.1: Small Business Accounting
Concept Module 8.2: Small Business Accounting Basics
Concept Module 8.3: Analyzing Financial Statements
Concept Module 8.4: Managing Cash Flow
Chapter Review
Chapter 9: Small Business Finance
Concept Module 9.1: Funding for Small Business
Concept Module 9.2: Basic Financial Vocabulary
Concept Module 9.3: How Can You Find Capital?
Chapter Review
Chapter 10: The Legal Environment
Concept Module 10.1: Small Business and the Law
Concept Module 10.2: Bankruptcy Laws
Concept Module 10.3: Contract Law for Small Businesses
Concept Module 10.4: Laws to Protect Intellectual Property
Concept Module 10.5: Forms of Business Organization
Chapter Review
PART V: MARKETING THE PRODUCT OR SERVICE
Chapter 11: Small Business Marketing: Strategy and Research
Concept Module 11.1: Small Business Marketing
Concept Module 11.2: Marketing Strategies for Small Businesses
Concept Module 11.3: Market Research
Chapter Review
Chapter 12: Small Business Marketing: Location
Concept Module 12.1: Small Business Distribution
Concept Module 12.2: Location for the Long Run
Concept Module 12.3: Site Selection
Concept Module 12.4: Location Types
Concept Module 12.5: Layout and Design
Concept Module 12.6: Lease, Buy, or Build?
Chapter Review
Chapter 13: Small Business Marketing: Price and Promotion
Concept Module 13.1: The Economics of Pricing
Concept Module 13.2: Breakeven Analysis
Concept Module 13.3: Price-Setting Techniques
Concept Module 13.4: Getting Paid
Concept Module 13.5: Promotion
Chapter Review
PART VI: MANAGING SMALL BUSINESS
Chapter 14: Professional Small Business Management
Concept Module 14.1: Managing Small Business
Concept Module 14.2: Small Business Growth
Concept Module 14.3: Leadership in Action
Concept Module 14.4: Special Management Concerns: Time and Stress Management
Chapter Review
Chapter 15: Human Resource Management
Concept Module 15.1: Hiring the Right Employees
Concept Module 15.2: Employee Recruitment
Concept Module 15.3: Selecting Employees
Concept Module 15.4: Placing and Training Employees
Concept Module 15.5: Compensating Employees
Concept Module 15.6: When Problems Arise: Employee Discipline and Termination
Chapter Review
Chapter 16: Operations Management
Concept Module 16.1: Elements of Operating Management
Concept Module 16.2: Operations Management
Concept Module 16.3: What about Scheduling Operations?
Concept Module 16.4: Quality-Centered Management
Concept Module 16.5: Purchasing for Small Business
Concept Module 16.6: Managing Inventory
Chapter Review
Glossary
Notes
Index

Descriere

Equipping students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business.