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Signature Experience

Editat de Stefania Saviolo
en Limba Engleză Paperback – oct 2018
This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.
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Specificații

ISBN-13: 9788885486591
ISBN-10: 8885486592
Pagini: 144
Dimensiuni: 155 x 229 x 10 mm
Greutate: 0.2 kg
Ediția:None
Editura: Egea Spa - Bocconi University Press