To many observers and management gurus, electronics is one of the most absorbing industries. The industry's complexity and dynamism make it an outstanding experimental arena for sophisticated management: quantum leaps in the value and cost of the product offering, rapid change in product and manufacturing technology and also large scale investment, mean that company survival depends upon getting it right. Arising from a large scale research study, this book addresses many of these issues and will be invaluable for both students at business and management schools and professionals in the electronics and related industries.