Shipping Greatness

Preface; Shipping Is Greatness; Acknowledgments; Part One: The Shipping Greatness Process; Chapter 1: How to Build a Great Mission and Strategy; 1.1 How to Find the Right Need to Meet; 1.2 How to Construct a Great Mission Statement; 1.3 How to Build the Right Strategy; Chapter 2: How to Define a Great Product; 2.1 Step 1. Write a Press Release; 2.2 Step 2. Create a Living Frequently Asked Questions Document; 2.3 Step 3. Draw Wireframes and Flowcharts; 2.4 Step 4. Write the One-Pager and/or Build a 10-Minute Pitch; 2.5 Step 5. Add API s to Your FAQ; 2.6 Step 6. Write the Functional Specifications Document; 2.7 Step 7. Uncover Edge Cases and Get Buy-in from Your Team; 2.8 Step 8. Test on Customers; 2.9 Step 9. Figure Out the Basic Business Stuff: Name, Price, and Revenue; 2.10 Step 10. Sell Your Completed Product Idea Upstairs; 2.11 Your Product Is Ready to Build-Go Build It!; Chapter 3: How to Build a Great User Experience; 3.1 Understand Design Roles: UX, UI, IA , VisD, UXR ... and Personas; 3.2 Understand How to Evaluate Designs; 3.3 Understand How to Communicate with Designers; 3.4 Learn How to Communicate with Pictures; Chapter 4: How to Achieve Project Management Greatness on a Budget; 4.1 Build and Maintain a Simple Schedule; 4.2 Track Your Bugs and Build a Bug Burndown; 4.3 Managing Dependencies; Chapter 5: How to Do a Great Job Testing; 5.1 Insist on Test-Driven Development; 5.2 Build a Test Team Around a Test Lead; 5.3 Review Your Test Plan and Test Cases; 5.4 Automate Testing; 5.5 Dogfood; 5.6 How to Run a Bug Bash; 5.7 Triage Bugs Properly; 5.8 Use Trusted Testers; 5.9 Parting Thought: Use the Entire Product as a New User; Chapter 6: How to Measure Greatness; 6.1 How to Collect the Right Metrics and Only the Right Metrics; 6.2 The Three Classes of Metrics You Should Collect; 6.3 Focus on the Goal, Not the Minutiae; Chapter 7: How to Have a Great Launch; 7.1 Just Say No; 7.2 Run a War Room; 7.3 Instill a Sense of Urgency; 7.4 Complete the Launch Checklist; 7.5 Write the Blog Post; 7.6 Roll the Software Out; 7.7 Verify the Software Yourself; 7.8 Respond to the Positive and Negative Effects of Your Launch; 7.9 In the Case of Problems, Roll the Software Back; 7.10 Handle Any Production Crises; Part Two: The Shipping Greatness Skills; Chapter 8: How to Build a Shipping-Ready Team; 8.1 How to Start a Team; 8.2 How to Acquire a Company; 8.3 How to Work with Offshore or Remote Teams; Chapter 9: How to Build Great, Shippable Technology; 9.1 The First S: Servers; 9.2 The Second S: Services; 9.3 The Third S: Speed; 9.4 The Fourth S: Scaling; 9.5 How to Ask the Right Technical Questions; Chapter 10: How to Be a Great Shipping Communicator; 10.1 How to Write Great Email; 10.2 How to Handle the Five Types of Meetings; 10.3 How to Run a Good Meeting; 10.4 How to Build and Give a Great Presentation; Chapter 11: How to Make Great Decisions; 11.1 Postponing: "We'll Finish It Tomorrow"; 11.2 Negotiation: "OK, 10 More Minutes"; 11.3 Dealing with Conflict; Chapter 12: How to Stay a Great Person While Shipping; 12.1 How to Balance Shipping, Quality and Impact, and Your Team; 12.2 How to Handle Randomization; 12.3 How to Manage Your Energy While Shipping; 12.4 How to Use Escalation as a Tool, Not an Excuse; 12.5 How to Eat the S#!@ Sandwich and Survive; Chapter 13: That Was Great; Let's Do It Again; 10 Principles of Shipping; Essential Artifacts Your Team Needs; References and Further Reading; Product Definition; Managing Management; Engineering Management; UX; Metrics; Communications; How to Contact Us; We'd Like to Hear from You; Safari® Books Online;