From Spector to Hendrix, from Little Richard to Marc Bolan, from the Beatles to Fleetwood Mac, Norman Jopling interviewed and wrote about hundreds of musical movers & shakers from 1961-1972 in music publications including Record Mirror, NME, Cream, Let It Rock and Billboard. He pioneered in print the UK rhythm & blues boom, was the first music writer to rave about the Rolling Stones, and his regular columns "Fallen Idols" and "The Great Unknowns" were pasted into scrapbooks throughout Britain. In Shake It Up Baby he tells what it was like to be a teenage pop reporter - profiling not just the big-names but the forgotten as well as the famous. He also reveals the arcane details: the week-in week-out lists of who was interviewed and featured, the stories behind the stories, the passions of the readers, and the day-by-day nuts and bolts of producing a weekly pop newspaper.