Seven Seconds or Less is a book about applied intuition for mergers and partnerships, human resource management, new product development, and other important aspects of business.
Companies and leaders have relied on intuition or "gut feeling" since the beginning of time. The proper use of intuition is a liberal art, not an occult one. This book demystifies the process of learning to use intuition on demand in the world of business. Through the use of intuitive techniques and qualified professionals, companies can have the benefit of hindsight now. They can find out in advance how actual or potential decisions play out in the future and adjust those decisions to avoid undesirable outcomes, while increasing desirable ones. The result is greater productivity, higher morale, lower costs, and better service The techniques are lighthearted and fun, and yet the implications are significant. Decision making in seven seconds or less may signal a new era in business development.