All strong and healthy relationships in life depend on good communication. However, knowing how to effectively communicate is not as simple as following popular trends or repeating traditional approaches. Such actions which don't build on the foundational principles of communication, waste resources and yield results far below your potential. SEND RECEIVE walks you through the most important aspects of communication using a combination of education, encouragement, and evaluation. Knowing that ministry and church leaders have a very limited amount of time, Kevin McMillan focuses on the essentials and dives straight to what you need to know and apply in order to maximize your communications.