Selling: It's Personal, 49 Tips to Outsell the Competition for the New Economy Author Don Saracen, national sales expert and creator of the People Proposition Process, illuminates what's been lost in the new economy and what he learned at the knee of his father-the awareness that people are behind every transaction. In his new book Selling: It's Personal, Saracen shares insights and tips he's learned along the way, from his father's side to senior management positions. This fast paced no nonsense how-to guide uses stories and real world examples, leading the reader through the five key principles of his People Proposition Process. Preparation, Content, Delivery, Time and Execution. Saracen provides valuable insights on how to do business better. Entertaining and enlightening, there is something for everyone: from the seasoned professional to the entrepreneur just starting out. His tips are easy to adopt and can be used to boost sales immediately.