This book is dedicated to the sales professional and explores the NLP or Neuro Linguistic Programming tools that can be used to help the salesperson sell more. Come on, isn't that what sales is all about, even in this politically correct world. These NLP tools will help you sell more of your product or service, period. NLP tools and techniques de-mystified, re-worded to be easily understood and simply applied to the act of selling. Tips that you can use the very next day in your sales world and ideas that you'll find very different to the normal sales training courses you've attended. So if you want to sell virtuously, sublimely and elegantly, this book is for you.