Selling the Invisible: A Field Guide to Modern Marketing
Autor Harry Beckwith Jeffrey Jonesen Limba Engleză CD-Audio – 2008
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
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Specificații
ISBN-13: 9781600241017
ISBN-10: 1600241018
Dimensiuni: 127 x 146 x 6 mm
Greutate: 0.11 kg
Ediția:Prescurtată
Editura: HACHETTE AUDIO
Colecția Grand Central Publishing
ISBN-10: 1600241018
Dimensiuni: 127 x 146 x 6 mm
Greutate: 0.11 kg
Ediția:Prescurtată
Editura: HACHETTE AUDIO
Colecția Grand Central Publishing
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Notă biografică
Harry
Beckwith
graduated
Phi
Beta
Kappa
from
Stanford
University
in
1972.
He
then
attended
the
University
of
Oregon
School
of
Law,
where
he
was
awarded
the
school's
highest
honor
of
Law
Review
Editor-in-Chief.
Beckwith
formed
Beckwith
Advertising
and
Marketing
in
1988.
The
firm
specializes
in
marketing,
marketing
communications,
and
media
relations
for
services.
Descriere
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees