Sell with Style

Selling to affluent clients is not the same as selling. The customer who can buy anything does not respond to pressure, urgency, or discounts. They respond to how they are made to feel, to genuine expertise, and to an experience that matches the price of what they are considering. Most salespeople never learn this, and it quietly costs them the sale.

Sell with Style is written for the people who work at the high end of the market: store managers, commercial executives, self-employed professionals, and anyone whose success depends on winning and keeping demanding, discerning clients. It is a concise, practical method that combines the strategy and the everyday tactics of selling with genuine style, drawing on perceived value, active listening, personal branding, and the psychology of how affluent buyers actually decide.

Gianni Bulgari writes that the author "has set himself an ambitious task: deconstructing the idea of style itself." Giacomo Santucci adds that "the issue is no longer simply buying or selling, but embodying true style."

Whether you sell watches, fashion, jewellery, cars, or expert advice, the principles are the same. What matters is not what you sell, but how you sell it. Sell with Style shows you how.