Cecilia Binner. Not exactly the name of a winner to start with, is it? Said name belongs to a thirty-two-year-old single Australian female: unintentionally comical, intentionally sarcastic, potentially alcoholic, managing somehow, regardless of general tardiness and verbal brawls, to cruise through life as an advertising account manager. Fuelled by a depressing Valentine's night at home alone watching reality TV and drinking badly-concocted cocktails, lamenting her advanced aged and perpetual singlehood status, woman-of-world Cee decides to implement her Cee-Project. Almost overnight, she invites success and fame into her life ... and this means that Cecilia Binner is still the talk of the office and beyond, but now for all the right reasons ... Or are they? Does she really need to change herself this much to be on the up?