Retailing in the 21st Century: Current and Future Trends
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International Direct Marketing: Principles, Best Practices, Marketing Facts
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Vertriebsmanagement
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Direct Marketing
Editat de Manfred Krafft et al.
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Außendienstentlohnung im Licht der Neuen Institutionenlehre
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Perspektiven der Kommunikationspolitik
Editat de Manfred Krafft
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