Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Made Men: Mafia Culture and the Power of Symbols, Rituals, and Myth
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Concise Dictionary of Popular Culture
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Popular Culture
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Metaphor, Riddles, and the Origin of Language: The Sphinx’s Legacy
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Language Creativity: A Semiotic Perspective
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