This is a simple guide to search engine optimization, written in layman's simplicity, geared specifically toward authors and using the best genre keywords for writers to use on blogs and book distributors such as Amazon. It is basic, basic, basic. No mention of HTML or any kind of coding. In fact, if you dabble in website coding or have any previous knowledge of how basic SEO works, keep on scrolling to other optimization guides. I know, I know. Book descriptions are supposed to encourage buying of this particular book. And you should if you are brand spanking new to how search engines and web crawlers work. But if you're looking for more advanced coding, this isn't the guide for that. Not by a long shot. So writers and bloggers new to search engine optimization, this short (25 pages) guide with screen shot examples is ideal. More advanced SEO specialists...move along. From Author Lavender Daye: "Most of the writers who buy this will be like me: desperately in need of the information and how to incorporate it, but with little (or slowly developing) techno savvy."