Just a century ago, the now-tony tourist destination of Scottsdale was a tiny farming village in the pristine desert east of Phoenix. Named for its 1888 homesteaders--U.S. Army chaplain Winfield Scott and his wife, Helen--Scottsdale remained a farming and ranching community through World War II. After the war, businesses and families flocked to Scottsdale for its climate and unlimited opportunities--creating a place they branded "The West's Most Western Town." Throughout the decades, residents and visitors alike have enjoyed adventures in the desert; a thriving arts, crafts, and cultural community; a healthful climate and healthcare industry; and fun-packed events and outdoor sports. Residents have had the additional benefits of living and working in a great hometown, with excelling schools, an international reputation for environmental preservation, and a diverse economy that boasts an eclectic array of businesses.