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Schwarzenberger, J: Think Like a Creator


en Limba Engleză Paperback – 4 mar 2027
Think content creators are just 'people who make videos'?
Wrong.
They're billion-dollar businesses in the making.
The kids who started filming in their bedrooms? They're building companies that will one day outgrow Apple, Amazon, and probably the Illuminati.
And what separates them? Not talent. Not luck.
It's a mindset and at its centre is the ability to:
  • Start without waiting for permission (because let's be honest, no one's handing it out).
  • Adapt to trends while staying authentic (aka not turning into a cringe corporate bot).
  • Ignore outdated business rules and build straight to audience.
  • Collaborate, innovate, and outwork everyone.

From one of the industry's most respected insider, the manager of The Sidemen Jordan Schwarzenberger, this book breaks all of it down. The stories, the strategies, the blueprint. Think Like a Creators shows you exactly how to apply that thinking to build something massive, whether you're a brand, a business, or just someone trying to stand out.
Because the reality is traditional business is dead. The future belongs to those who think like creators.
Published by FlightStory Books.
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Specificații

ISBN-13: 9781529147308
ISBN-10: 1529147301
Pagini: 288
Dimensiuni: 153 x 234 x 15 mm
Greutate: 0.4 kg
Editura: BLACK SWAN

Notă biografică

Jordan Schwarzenberger is the co-founder of Arcade, the entertainment company behind Europe's biggest creator media brands including John Nellis, Faith Kelly, Max Fosh, Fallow Chefs and the Sidemen. Since 2021, him and his team have been supporting the Sidemen to grow their commercial operations, helping them to scale from 1 employee to 40, and delivering 400% growth in revenue. The team launched a multitude of businesses including Sides (a restaurant chain), XIX Vodka (a premium vodka brand), Best (a cereal brand), Sidecards (trading cards), Upside (a VC fund) and Side+ (a membership club), Sidemen Productions (a production company) while also hosting five charity football matches and recording a Christmas Number 1 single in 2022. Schwarzenberger received a Forbes 30 Under 30 Award for his achievements in the space and is an in-demand speaker on all things Creator Economy.