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Scarcity

Autor Sendhil Mullainathan, Eldar Shafir
en Limba Engleză Paperback – 4 noi 2014
In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why the same sugarcane farmers are smarter after harvest than before.
Once we start thinking in terms of scarcity, the problems of modern life come into sharper focus, and "Scarcity" reveals not only how it leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.
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Specificații

ISBN-13: 9781250056115
ISBN-10: 125005611X
Pagini: 288
Ilustrații: Includes 10 illustrations throughout
Dimensiuni: 136 x 208 x 25 mm
Greutate: 0.28 kg
Editura: MACMILLAN USA
Colecția Picador