Introduction Say This, Not That offers an easy-to-understand explanation of how the mind works. It is designed to help you understand how powerful words can be so that you can choose your words more wisely. In doing so, you will become a greater influence and a better communicator with family, friends, customers, business associates, and even yourself. This book is sprinkled with short, simple examples of what to say and what not to say. It is design to open your mind to possibilities. You will learn a few simple language patterns that you can easily use in everyday life. These patterns will help you become more influential in a natural and subtle way. Using what you've learned will simplify your life and the lives of those around you, because you will be able to speak with tact, direction and a higher level of emotional intelligence (EQ).