"The most thorough look at the British Royal Family as an object of adoration and consumption. Cele C. Otnes and Pauline Maclaran cover every conceivable corner of the lives, homes, and possessions of the Royals, as well as the marketing of their memorabilia, weaving it all into an engaging and vivid narrative."--Gary Cross, Professor of Modern History, Pennsylvania State University "A magisterial romp through the Royal Family Brand Complex. Using consumption to drive their inquiry, the authors probe tourism, popular culture, and memorabilia to chart our material fascination with monarchy. A carefully curated cabinet of curiosities that will delight Royals watchers and heritage marketers alike." --John F. Sherry, Jr., Herrick Professor of Marketing, University of Notre Dame "If there were Royal warrants for books about British monarchy, Royal Fever would most assuredly be appointed. Otnes and Maclaran make a major contribution to the understanding of contemporary consumer culture and our fascination with celebrity, fame, and lineage."--Jonathan Schroeder, William A. Kern, Professor, Rochester Institute of Technology School of Communication