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Routledge Library Editions: Tourism de Various

Routledge Library Editions: Tourism: Routledge Library Editions: Tourism

Autor Various
en Limba Engleză Hardback – 5 dec 2012
This set re-issues 5 volumes originally published between 1985 and 1994. They focus on
  • the impact of environmental issues on tourism management
  • tourism demand and forecasting
  • the key methods of operation of companies within the industry
  • the functional areas of marketing, finance, organization and staffing
  • research and innovation
  • corporate strategy.
Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.
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Specificații

ISBN-13: 9780415626156
ISBN-10: 0415626153
Pagini: 1320
Dimensiuni: 174 x 246 mm
Greutate: 2.6 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Tourism

Locul publicării:Oxford, United Kingdom

Public țintă

General, Postgraduate, Professional, and Undergraduate

Cuprins

1. Marketing in the Tourism Industry : the Promotion of Destination Regions. 2. Marketing Tourism Places. 3. Building a New Heritage : Tourism, Culture, and Identity in the New Europe. 4. Tourism : A Community Approach. 5. The Management of International Tourism.

Notă biografică

Multivolume collection by leading authors in the field

Descriere

This set re-issues 5 volumes originally published between 1985 and 1994. They focus on
  • the impact of environmental issues on tourism management
  • tourism demand and forecasting
  • the key methods of operation of companies within the industry
  • the functional areas of marketing, finance, organization and staffing
  • rResearch and innovation
  • corporate strategy.
Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.