Routledge Library Editions: Advertising: Routledge Library Editions: Advertising
Editat de Variousen Limba Engleză Hardback – 21 mar 2013
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Specificații
ISBN-13: 9780415637497
ISBN-10: 041563749X
Pagini: 2840
Dimensiuni: 156 x 234 mm
Greutate: 5.92 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Advertising
Locul publicării:Oxford, United Kingdom
ISBN-10: 041563749X
Pagini: 2840
Dimensiuni: 156 x 234 mm
Greutate: 5.92 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Advertising
Locul publicării:Oxford, United Kingdom
Public țintă
AcademicCuprins
Advertising and Psychology Leslie Gill Advertising at the Crossroads Max A. Geller Advertising Explained Dennis Caton Advertising Today and Tomorrow W.A. Evans Advertising, A New Approach Walter Taplin Advertising, the Uneasy Persuasion Michael Schudson Commercial Advertising Thomas Russell Outdoor Advertising Richard Nelson and A. E. Sykes Planning Advertisements Gilbert Russell The Business of Advertising Clarence Moran The Economic Implications of Advertising Otto John Firestone The Economics of Advertising Frederic Taylor
Notă biografică
Multivolume collection by leading authors in the field.
Descriere
Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and