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Understanding Audiences: Learning To Use the Media Constructively

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Communication Research Measures III: A Sourcebook

Public Relations and Social Theory: Key Figures, Concepts and Developments

Show Me the Money: Writing Business and Economics Stories for Mass Communication

The Dynamics of Persuasion

The Public Opinion Process: How the People Speak

Professional Feature Writing

Family Communication

Advertising Theory

Television Aesthetics: Perceptual, Cognitive and Compositional Bases

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age

Fake, Fact, and Fantasy: Children's Interpretations of Television Reality

Crisis Communications: A Casebook Approach

Political Public Relations: Concepts, Principles, and Applications

Advertising and Public Relations Law

The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991

Statistical Methods for Communication Science

Children's Responses to the Screen: A Media Psychological Approach

Public Relations Theory III: In the Age of Publics

The Contemporary Reception of Classical Rhetoric: Appropriations of Ancient Discourse

Statistical Deception at Work

formative Evaluation for Educational Technologies

Broadcast Television Effects in A Remote Community

Social and Cultural Aspects of Vcr Use

Applied Organizational Communication: Theory and Practice in a Global Environment

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Classroom Communication and Diversity: Enhancing Instructional Practice

Power in the Blood: A Handbook on Aids, Politics, and Communication

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Handbook of Visual Communication: Theory, Methods, and Media

An Integrated Approach to Communication Theory and Research

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Papetărie, jocuri, reviste

Routledge Communication Series